AUGMENTED REALITY APPS
We are a creative agency specialising in building AR applications for mobile, web & headsets.
AR Development
Augmented reality (AR) offers numerous benefits for Australian businesses, changing the way they engage with customers and enhancing their operations. By leveraging AR technology, businesses can provide immersive and interactive experiences, allowing customers to visualise products in their own environment before making a purchase. This enhances the decision-making process and boosts sales. AR can also streamline complex tasks, such as remote maintenance and training, by overlaying digital information onto real-world objects. This improves efficiency, reduces errors, and lowers costs. AR enables businesses to create unique and memorable marketing campaigns, fostering brand loyalty and differentiation in the competitive Australian market.
What industry is your business wanting to use AR in?
What are the benefits of Augmented Reality for your business?
Allows for more enhanced training experiences
Offers hands-on practice during learning
Results in a more rounded onboarding process
Contributes to more efficient product development
Product or service flaws can be spotted sooner
Promotes higher customer engagement
Increases brand awareness
Offers a completely unique user experience
Allows greater interaction with customers in real-time
Gives the chance for a more personal experience
How are augmented reality applications currently being used by businesses?
One of the main ways AR is being used by businesses already is in the training of new staff. Augmented reality offers a unique way to teach and train staff which is much more engaging and therefore has more positive outcomes. It allows new employees to experience what they are learning without having to leave the classroom and means they can put theory into practice in a safe environment. In the same way, AR is a great tool for onboarding across businesses in various sectors.
Another way all businesses are benefitting from AR is through the ability to hold meetings with others around the globe in a scenario that feels more efficient and realistic than simply joining a video call.
Augmented reality is also hugely beneficial to businesses that create any kind of product. Modelling and rendering a 3D mock-up of a product, which can be surprisingly realistic with modern technology, is a great way to identify flaws and plan features without wasting any time or money on real materials.
For businesses that are more service-based, AR is being used in a more customer focussed way to expand brand awareness and create a more unique presence that reaches a wider client base. It means employees can communicate with customers in real-time and in a much more personal way, which allows people to better connect with a brand.
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AR Case Studies
Frequently Asked Questions
Is Snapchat AR or MR?
Snapchat operates within the AR space. By overlaying virtual elements over a user’s real-world experience with the help of innovative hardware, Snapchat offers unique, innovative opportunities for user engagement and digital collaboration.
What is Snap augmented reality?
Snap AR functions on CGI images placed over a user’s field of view. By determining key visual points, such as the sky, horizon or surrounding objects, Snapchat forms a detailed map of the user’s location. This technology transforms the user experience, allowing them to interact with the digital world through the convenience of a wearable device.
Which Samsung phone has AR?
The Galaxy S20 comes complete with AR features offered through its AR Zone. Users can create lifelike emojis and stickers, record videos with virtual handwriting, capture and edit photos and videos, and easily measure size and distance of their surroundings.
Is Samsung working on AR glasses?
Yes. According to reports, Samsung is working on its own AR device. These glasses are believed to allow users to wear a projected keyboard, enter a full-body virtual meeting, and simulate a virtual environment with ease.
Is HoloLens MR or AR?
The HoloLens is an MR system. The system still suits AR business requirements, as the difference between AR and MR is relatively minor, encompassing the use of third-party devices such as a phone for displaying information.
Is HoloLens 2 VR or AR?
Hololens 2 is an AR system, with AR glasses differing from virtual reality headsets in one key way. A VR headset blocks out the world around the viewer, leaving only the view of the metaverse and graphical environment around them. Augmented reality glasses, meanwhile, are see-through and mean that people can see both the real world and the virtual landscape.
How do I use Google augmented reality?
If you’re passionate about AR, Google’s got a lot on offer. You can search with your camera using Google Lens, place 3D objects in your space with AR Google Search, enjoy a Live View in Google Maps, and even develop your own apps with ARCore.
Is Apple making augmented reality glasses?
If the rumours are true, Apple is working on developing AR glasses that go beyond the MR headset slated for 2023. Apple Glass is said to allow users to interact with digital information and objects through transparent wearables. It’s also rumoured to contain prescription lenses so that regular glasses wearers can enjoy the benefits of AR.
When did Amazon start using augmented reality?
Amazon first started using AR in 2017, with the launch of Amazon AR view and Room Decorator. Amazon XR is currently tentatively in development, although details remain scarce at present. Amazon is expected to fully enter the extended reality market in 2023.
When did Amazon start using augmented reality?
Amazon first started using AR in 2017, with the launch of Amazon AR view and Room Decorator. Amazon XR is currently tentatively in development, although details remain scarce at present. Amazon is expected to fully enter the extended reality market in 2023.
How does Amazon use augmented reality?
Amazon currently allows shoppers to liaise with AR brands to place digital products in the home. This helps consumers to assess if things like the colour or size of an item will work in a room. However, Amazon is expected to grow its Amazon VR and Amazon AR business models further in the near future.
How do I use Google augmented reality?
If you’re passionate about AR, Google’s got a lot on offer. You can search with your camera using Google Lens, place 3D objects in your space with AR Google Search, enjoy a Live View in Google Maps, and even develop your own apps with ARCore.
Is Snapchat AR or MR?
Snapchat operates within the AR space. By overlaying virtual elements over a user’s real-world experience with the help of innovative hardware, Snapchat offers unique, innovative opportunities for user engagement and digital collaboration.
What is Snap augmented reality?
Snap AR functions on CGI images placed over a user’s field of view. By determining key visual points, such as the sky, horizon or surrounding objects, Snapchat forms a detailed map of the user’s location. This technology transforms the user experience, allowing them to interact with the digital world through the convenience of a wearable device.
Is mixed reality the future of AR & VR?
Yes. Mixed reality takes the best features of AR and VR and blends them into an incredible user experience. Users can interact with the physical and virtual world seamlessly, with MR replicating their natural behaviour and changes in perspectives. This goes beyond the traditional approaches of VR and AR, which place users within a space or overlay the physical world with additional information.
What is fuelling the growth of AR?
The main trend fuelling the growth of augmented reality is the increased development of smartphone and tablet applications. Initiatives such as ARKit from Apple mean that AR and VR are widely available. Awareness of the capability of the technology is growing, along with an understanding of its value across almost every business and industry sector.