An increasing number of property buyers are purchasing off-plan properties. Why? These developments help manage risk, offer peace of mind and proof of concept, and even lower the cost to fund development as banks will be more likely to lend if a number of units have already been sold. 3D animations are emerging as a useful tool to get off-plan developments on the market and sell fast. They present homes in their finished state even before construction’s begun and help increase buyer confidence and satisfaction that what they see is what they’ll get – which are necessary points for a sale. We take a closer look at 3D animations and how they might just be the perfect solution for your real estate or construction business.
3D animations are essentially short videos that create a CGI render to present walkthroughs or tours of a property. They’re built not from the film, but from hyper-realistic models or 3D CAD files which are used to create the animation footage. Unlike virtual reality or augmented reality experiences, users don’t have the option to choose where they move within a 3D animation. They’re guided tours, so viewers simply let the animation do the work. This also means an animation can be run on repeat on a screen within a showroom.
A CGI property render is perfect for selling off-the-plan developments. Developers usually need to sell a number of properties before they can acquire the funds to finance a build. This means properties are usually sold at lower prices, especially as buyers aren’t seeing the property in reality. When selling off the plan, developers need to ensure they give buyers the greatest possible confidence in their projects, their properties, and the location of the development. 3D animations can help developers overcome the issues that may arise when trying to sell off-plan properties.
3D animations can function as a quick attention-grabber or as an in-depth walkthrough of a development. They might showrooms from a range of angles and focus on a property’s unique selling points. They could even place the property within the surrounding streetscape or point out nearby amenities and attractions such as train stations, schools or parks. The goal of any animation should be to give buyers as much information as possible so that they can truly visualise themselves within the space.
A great property animation is one that looks realistic, doesn’t distort, and perfectly matches the real layout of the finished property. It also won’t just focus on design – it will take buyers on a journey, helping them to visualise living there, the features they’ll enjoy, and how the home will function. If you’re interested in the benefits of 3D property animations for your off-plan developments, get in touch with the team at 3D Walkabout. We’re experts in the AR/VR and 3D creative industry and will spend time working with you to understand your needs and tailor solutions that will exceed your expectations, impress your clients, and lead to greater property sales.
Summary: How can 3D animation be used to sell off-plan developments?
Off-plan developments are becoming popular among property buyers due to risk management, proof of concept, and potential cost savings.
3D animations are an effective tool to market off-plan properties, presenting finished homes before construction begins and boosting buyer confidence.
3D animations are short CGI videos providing hyper-realistic property tours, guiding viewers through the space without interactivity.
These animations help developers sell off-plan properties by instilling buyer confidence in the project, properties, and location.
A well-executed 3D animation showcases the property’s unique selling points, surrounding amenities, and provides a realistic visual experience for potential buyers.
FAQs
Why are 3D renders important for home builders?
3D house rendering offers many benefits for home builders. They showcase the full potential of a future home, giving precise visualisation of the project even before it begins. With a 3D house render, clients will avoid unwanted surprises and last-minute changes, and potential issues will be resolved before they become too difficult or expensive to fix.
How is 3D rendering used in architecture?
3D home rendering of an architectural design allows professionals to showcase their projects and communicate ideas long before the building gets underway. Architects can use 3D home renders to interact with their clients, other industry or design professionals, and the wider public, ultimately making the technical aspects of a project easier to understand.
What is 3D product visualisation?
3D product visualisation presents a product through 3D modelling and a virtual environment so that the product perfectly replicates its original version. Unlike 3D rendering, product visualisation goes beyond still 3D imagery, incorporating animations, panoramas, applications, and many other forms.
Which software is used for 3D rendering?
3D animations and rendering can be completed through CPU computation, hardware rendering with your computer’s video card, vector rendering, and cloud-based technology. There are many types of rendering software available on the market; these include Autodesk cloud rendering, Alias, Revit and Maya.
What is the difference between 3D rendering and 3D modelling?
The key difference between 3D rendering and 3D modelling is their processing within CGI. 3D modelling must occur before an image or object can be rendered, as modelling gives your computer the information it needs regarding size, shape and texture.
How is 3D rendering done?
There are several steps in the process of 3D rendering. Before the design is created, an agent will gather all the information they need regarding the building plans, fittings and fixtures. Using this information, they’ll create a white 3D model of the design which can be easily edited. Textures and materials are added before final changes are made.
What is the purpose of 3D rendering?
3D rendering is employed to provide dynamic, high-quality visuals. It’s particularly useful in real estate and interior design. 3D property renders allow potential buyers or clients to walk through a property, to view a realistic image of a redesigned space, or to settle on decisions and designs much more quickly and easily.
What is meant by 3D rendering?
3D rendering involves the creation of a 2D image from a 3D digital scene using computer software, specific gear, and specialised techniques. Images are generated using data specifying every element’s texture, colour and material. 3D rendering is, therefore, a detailed process incorporating clearly defined steps.
What are the payment terms?
Once we have given you a custom quote and you have informed us you are happy to go ahead we will issue an invoice and you will be required to pay a 50% deposit payment. Once we receive the deposit we’ll get started. After you have reviewed the final draft (watermarked) renders and confirmed you are happy then the remaining 50% balance is payable. As soon as this is received we’ll send out the final high resolution production version 3D renders.
Will my renders be suitable to print?
Yep. All the 3D renders we create are a very high resolution and suitable to print in most marketing material. The exception may be if you want them REALLY big, like the side of a building big. Often printing to this size will need vector based files. In that case be sure to let our team know at the start and we’ll adjust our workflows accordingly to accommodate this. It may cost a little extra but not too much. Be sure to sends us photos of the renders in location, it gives our designers a real boost to see their artwork blown up that big!
Do I need to submit CAD files to get a quote?
Nope. For a quote we just need 2D images so you can send those in any format – PDF, JPG, PNG, whatever. Along with the drawings we’ll need any associated documentation in regard to what you are looking for, the landscaping, site plan and surrounding area/address if important. We should then be able to give you a custom quote the same day as receiving your files and can then get started immediately if you want to go ahead.
Do you work inter-state and internationally?
Yes. We have offices in all Australian major metro areas including; Sydney, Melbourne, Perth, Brisbane and Adelaide. We offer 3D rendering services to clients nationwide and abroad. 99% of our business is done online, by email and over the phone and face-to-face meetings are rarely required. We have payment options in every major currency and can take payments by credit card or bank transfer. So wherever you are in the world get in touch and we can help create some awe-inspiring 3D renders for your business.
What types of renders do you offer?
We are a 3D rendering studio and as such we essentially offer every type of 3D render you can think of for all types of architectural structures. These include; interior renders, elevation renders, commercial renders, 360 panoramic renders, 3D floor plans and photomontages. As far as building types we’ve pretty much done renders for every building type imaginable, these include; house renders, apartment renders, multi-unit renders, industrial renders and more.
What is the turnaround time?
Can you model the surrounding area?
Yes, of course! Please just let us know when making your initial enquiry and we’ll request the details and provide a quote. The surrounding landscape can just be modelled as a generic environment eg suburban, urban, etc or we can match exact site plan landscaping details if required. In fact when we create external 360 panoramic renders we always model the surrounding area.
What are the 3D rendering prices?
Prices for 3D renders start from just a few hundred dollars. If you would like to receive a price list then just get in touch and we’ll send one across.
Why choose 3D Walkabout?
Because we’re the best! No seriously we offer premium quality photorealistic architectural 3D renders at very affordable rates. We work with many of Australia’s leading home builders, property developers and real estate agents and have completed thousands of renders to date. We also offer a personal, no hassle, customer service and we’re proud to say we’ve never had a client who wasn’t happy with what we have produced.
