Reinforced Earth: VR Concrete Fabrication Application
Designed for their sales and marketing team to engage new clients and showcase the unique features of the concrete products and installation processes.
Reinforced Earth fabricate concrete for large civil engineering projects. Their concrete products and installation process is unique and one of the challenges for the company is how best to convey this to clients. Once installed it’s impossible to show someone what’s inside the concrete or behind. Also unless you can actually watch the installation process it’s hard to understand the differences between this and other products on the market. Videos can do a fairly decent job of conveying some of these points but they were looking for a more engaging solution.
We decided that building a custom VR application with associated animations would be the best solution. It would allow Reinforced Earth to convey to the clients the intricate details of the fabricated concrete by allowing them to effectively view a cut-away of the concrete. Our team therefore set about creating a mockup city scape with bridges and tunnels. We then modelled all the required vehicle and equipment involved in the installation process. Once this was done we set about working with Reinforced Earth to accurately replicate the installation process through triggered animations.
The end result was a ‘digital twin’ of a real-world installation. Built in Unreal Engine it is a free-roaming VR experience where the user can walk or fly through the environment and by standing in certain positions trigger animated events. These events may be to show part of the installation process or pull out the concrete product so you can view how it’s built and what’s behind it or below it. Our team even triggered a locomotive to go by so and model the scene with a level crossing before Reinforced Earth transformed it into a tunnel and bridge.
VR application for Meta Quest 2
Desktop version with wireless controller navigation
Fully modelled cityscape environment
Animations triggered by the user within gameplay
Plant equipment & machinery accurately modelled
‘Pull out’ features triggered by user positions
Ability to walk or fly through the environment
Metadata displayed on ‘info popups’ around the scene
Full background audio effect
Real measurements on all valves & gauges
Intro planet animation to showcase other ‘worlds’
Fly down birds eyes plan view into cityscape scene
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