Snapchat operates within the AR space. By overlaying virtual elements over a user’s real-world experience with the help of innovative hardware, Snapchat offers unique, innovative opportunities for user engagement and digital collaboration.

Snap AR functions on CGI images placed over a user’s field of view. By determining key visual points, such as the sky, horizon or surrounding objects, Snapchat forms a detailed map of the user’s location. This technology transforms the user experience, allowing them to interact with the digital world through the convenience of a wearable device.

The Galaxy S20 comes complete with AR features offered through its AR Zone. Users can create lifelike emojis and stickers, record videos with virtual handwriting, capture and edit photos and videos, and easily measure size and distance of their surroundings.

Yes. According to reports, Samsung is working on its own AR device. These glasses are believed to allow users to wear a projected keyboard, enter a full-body virtual meeting, and simulate a virtual environment with ease.

The HoloLens is an MR system. The system still suits AR business requirements, as the difference between AR and MR is relatively minor, encompassing the use of third-party devices such as a phone for displaying information.

Hololens 2 is an AR system, with AR glasses differing from virtual reality headsets in one key way. A VR headset blocks out the world around the viewer, leaving only the view of the metaverse and graphical environment around them. Augmented reality glasses, meanwhile, are see-through and mean that people can see both the real world and the virtual landscape.

If you’re passionate about AR, Google’s got a lot on offer. You can search with your camera using Google Lens, place 3D objects in your space with AR Google Search, enjoy a Live View in Google Maps, and even develop your own apps with ARCore.

If the rumours are true, Apple is working on developing AR glasses that go beyond the MR headset slated for 2023. Apple Glass is said to allow users to interact with digital information and objects through transparent wearables. It’s also rumoured to contain prescription lenses so that regular glasses wearers can enjoy the benefits of AR.

Amazon first started using AR in 2017, with the launch of Amazon AR view and Room Decorator. Amazon XR is currently tentatively in development, although details remain scarce at present. Amazon is expected to fully enter the extended reality market in 2023.

Amazon first started using AR in 2017, with the launch of Amazon AR view and Room Decorator. Amazon XR is currently tentatively in development, although details remain scarce at present. Amazon is expected to fully enter the extended reality market in 2023.

Amazon currently allows shoppers to liaise with AR brands to place digital products in the home. This helps consumers to assess if things like the colour or size of an item will work in a room. However, Amazon is expected to grow its Amazon VR and Amazon AR business models further in the near future.

If you’re passionate about AR, Google’s got a lot on offer. You can search with your camera using Google Lens, place 3D objects in your space with AR Google Search, enjoy a Live View in Google Maps, and even develop your own apps with ARCore.

Snapchat operates within the AR space. By overlaying virtual elements over a user’s real-world experience with the help of innovative hardware, Snapchat offers unique, innovative opportunities for user engagement and digital collaboration.

Snap AR functions on CGI images placed over a user’s field of view. By determining key visual points, such as the sky, horizon or surrounding objects, Snapchat forms a detailed map of the user’s location. This technology transforms the user experience, allowing them to interact with the digital world through the convenience of a wearable device.

Yes. Mixed reality takes the best features of AR and VR and blends them into an incredible user experience. Users can interact with the physical and virtual world seamlessly, with MR replicating their natural behaviour and changes in perspectives. This goes beyond the traditional approaches of VR and AR, which place users within a space or overlay the physical world with additional information.

Augmented reality is used in construction as a means of comparing the existing structure to the structure that the company is building. By using constant comparisons to a live 3D model, companies see potential areas for adjustment in the real-life building, making edits according to the design and improving the overall end product.

Augmented reality refers to systems that present information and 3D models alongside images of the real world, such as a phone screen showing a picture of the construction site alongside a 3D model of the site plans. Virtual reality presents an entirely 3D environment, showing users the final plans for a building with an intricate 3D model without real-world imagery as an accompaniment.

AR and VR are both used in the industry to show prospective clients and employees on a project what a proposed building or structure will look like when finished. They can walk around a copy of the 3D render just by putting on a headset, no extra cost is necessary.

The main trend fuelling the growth of augmented reality is the increased development of smartphone and tablet applications. Initiatives such as ARKit from Apple mean that AR and VR are widely available. Awareness of the capability of the technology is growing, along with an understanding of its value across almost every business and industry sector.