AR Apps for Travel & Tourism
We design AR apps for the Travel & Tourism Industry to improve their travel & tourism procedures, training and service.
Augmented Reality (AR) Travel & Tourism Industry
Augmented reality (AR) presents exciting opportunities for the travel and tourism sector in marketing holidays and destinations. By integrating AR experiences into promotional materials and signage, travelers can immerse themselves in AR experiences, showcasing the beauty and history of destinations. AR can also enhance the visitor experience by providing interactive way-finding at tourist attractions, guiding visitors through immersive digital maps and information overlays. AR can transport potential travelers through AR portal doors, allowing them to explore and experience destinations before making their travel decisions. This creates a sense of anticipation and connection, driving engagement and increasing the likelihood of bookings.
What are the benefits of AR for Travel & Tourism industry?
Gives tourists important, instant information about the place they are visiting
Enhances physical environments and encourages people to visit for more effective marketing
Adds interactivity in hotels, businesses and tourist attractions
Improves accessibility by providing key information on a user’s device
Uses beacon technology to send push notifications to users when they are in close proximity
Users can play games at specific locations which encourages them to visit and interact
Can be used for self-guided AR sightseeing tours to make exploring a new place more convenient
Provides an easy way for tourists to locate places to eat and shop
Breaks down language barriers when in a foreign language speaking country
Makes finding transportation and navigating in an unfamiliar area easier after travelling via cruise or airplane
How is AR being used by travel and tourism industry?
AR is currently being used by a variety of organisations and businesses in the travel and tourism sector, including hotels, shops, tourist attractions and leisure facilities. AR apps can be used on tourists’ phones or other devices. They can use the camera on their device to scan a local area and the app will tell them where to find the nearest coffee shop or restaurant, for example. Upon clicking on them, users may be able to instantly see a menu or star rating, encouraging them to visit. Apps also allow tourists to go on self-guided tours of museums using their devices, which gives them in-depth information about the details they are most interested in, giving them more control.
Hotels may have an interactive AR experience set up which allows guests to order room service or housekeeping. AR can also be used for scavenger hunts or other games in any setting which enhances the tourist experience. All of these examples are particularly useful for tourists who may be visiting a country where they do not speak the language. AR visualisations remove the language barrier and makes navigating unfamiliar areas much easier, encouraging tourists to visit new places and spend money there.
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Frequently Asked Questions
Why is augmented reality important in the tourism industry?
AR is important in the tourism industry in Australia because the modern world is becoming more modernised and the tourism industry needs to keep up with these developments in order to provide the best user experiences. This could open up areas for even more advanced technology such as metaverse travel and metaverse tourism.
How is augmented reality reshaping travel and tourism?
Augmented reality is making it much easier for tourists to guide their own vacations and locate facilities that they want to visit in new areas, making it easier to market towards them and boost profits using AR.
What is an augmented product in tourism?
An augmented product is a product that adds features or services that make it better than similar products offered elsewhere. In tourism, this may mean having a hotel with AR features that make it easier to locate nearby attractions, for example.
What is AR and VR in tourism?
AR refers to the use of real images overlayed with augmented images or features that enhance the user experience. On the other hand, VR is a completely virtual version of the area, which can be used for tourists to experience a city before actually visiting it.
How is augmented reality used in tourism?
Augmented reality is used in tourism in a variety of creative ways. Tourists are often apprehensive about visiting new areas, especially if they do not speak the language. AR encourages them to visit by offering an interactive element that they are in control of and offers highly accessible information, such as AR tours.