There’s a lot riding on a major construction project. Not only do designers and contractors need to have confidence in their projects, they also need to encourage public support and positive feeling and obtain investor backing. Traditional photos and property presentations have served the industry well, but in the age of technological upgrades, they’re proving less engaging and compelling. Visualisations offer attractive simulations, models and other virtual and digital experiences which allow interested and involved parties to explore every inch of a project, gain confidence in the design, and even commit to an investment. We take a closer look at 3D visualisations, 3D renders and how they can be applied to major construction projects.
Time and time again, a major project fails because it’s been badly communicated. These projects often take many years to develop and finalise, and it’s crucial that design and construction teams present consistent updates and accurate communications that maintain support and engagement. Without these elements, public audiences and potential stakeholders may form misconceptions about the project, leading to a lack of support and funding needed to get it off the ground.
Visualisations and 3D rendering present attractive, compelling and engaging photorealistic depictions of major projects. They take viewers on a journey, presenting future projects in film-like quality supported by keen insight into building elements and project communication. Visualisations are designed to connect with public audiences, investors, and policymakers alike, tickling their curiosity and presenting irresistible visuals that exceed expectations.
Designers, developers and planners enjoy great benefits when they incorporate 3D visualisation within their major infrastructure projects. When the design is taken off the page and presented in video form, it becomes humanised in connecting design, construction and project management teams with the wider public. It’s also cost-effective, allowing more projects to be presented to a wider pool of stakeholders and interested groups. These visualisations also cut down on the technical language and elements you’ll find in a project presentation or 2D drawing. There’s no need for stakeholders or public audiences to understand what structural integrity means, or how particular elements of a building fit together – the comprehensive portrayal presented by a 3D visualisation “shows without telling”, so that these groups will feel confident in a project’s strength even without the technical background.
Visualisations of major construction projects help get works off the ground, present them in attractive, compelling settings even before construction’s begun, and boost the confidence and eventual commitment of investors and public audiences. They’re also a fantastic way of cementing a designer or builder’s reputation, adding incredible marketing tools to their portfolio without the need to wait for projects to be completed. If you’re interested in exploring the benefits of 3D visualisations and how they might work for your major projects, get in touch with 3D Walkabout today. We’d love to discuss your project needs and requirements and craft a tailored plan to truly help your project and your business stand out.
Summary: How 3D visualisations used for major infrastructure projects?
Major projects demand confidence, public support, and investor backing. 3D visualisations replace traditional methods, engaging stakeholders effectively.
Miscommunication can derail projects. Consistent updates and accurate communications are vital to securing support and funding.
3D visualisations offer captivating photorealistic depictions, fostering curiosity and exceeding expectations.
Incorporating 3D visualisation humanises projects, connecting teams with the public, enhancing cost-effectiveness, and simplifying technical aspects.
Visualisations empower projects, boosting investor confidence and reputations.
FAQs
Why are 3D renders important for home builders?
3D house rendering offers many benefits for home builders. They showcase the full potential of a future home, giving precise visualisation of the project even before it begins. With a 3D house render, clients will avoid unwanted surprises and last-minute changes, and potential issues will be resolved before they become too difficult or expensive to fix.
How is 3D rendering used in architecture?
3D home rendering of an architectural design allows professionals to showcase their projects and communicate ideas long before the building gets underway. Architects can use 3D home renders to interact with their clients, other industry or design professionals, and the wider public, ultimately making the technical aspects of a project easier to understand.
What is 3D product visualisation?
3D product visualisation presents a product through 3D modelling and a virtual environment so that the product perfectly replicates its original version. Unlike 3D rendering, product visualisation goes beyond still 3D imagery, incorporating animations, panoramas, applications, and many other forms.
Which software is used for 3D rendering?
3D animations and rendering can be completed through CPU computation, hardware rendering with your computer’s video card, vector rendering, and cloud-based technology. There are many types of rendering software available on the market; these include Autodesk cloud rendering, Alias, Revit and Maya.
What is the difference between 3D rendering and 3D modelling?
The key difference between 3D rendering and 3D modelling is their processing within CGI. 3D modelling must occur before an image or object can be rendered, as modelling gives your computer the information it needs regarding size, shape and texture.
How is 3D rendering done?
There are several steps in the process of 3D rendering. Before the design is created, an agent will gather all the information they need regarding the building plans, fittings and fixtures. Using this information, they’ll create a white 3D model of the design which can be easily edited. Textures and materials are added before final changes are made.
What is the purpose of 3D rendering?
3D rendering is employed to provide dynamic, high-quality visuals. It’s particularly useful in real estate and interior design. 3D property renders allow potential buyers or clients to walk through a property, to view a realistic image of a redesigned space, or to settle on decisions and designs much more quickly and easily.
What is meant by 3D rendering?
3D rendering involves the creation of a 2D image from a 3D digital scene using computer software, specific gear, and specialised techniques. Images are generated using data specifying every element’s texture, colour and material. 3D rendering is, therefore, a detailed process incorporating clearly defined steps.
What are the payment terms?
Once we have given you a custom quote and you have informed us you are happy to go ahead we will issue an invoice and you will be required to pay a 50% deposit payment. Once we receive the deposit we’ll get started. After you have reviewed the final draft (watermarked) renders and confirmed you are happy then the remaining 50% balance is payable. As soon as this is received we’ll send out the final high resolution production version 3D renders.
Will my renders be suitable to print?
Yep. All the 3D renders we create are a very high resolution and suitable to print in most marketing material. The exception may be if you want them REALLY big, like the side of a building big. Often printing to this size will need vector based files. In that case be sure to let our team know at the start and we’ll adjust our workflows accordingly to accommodate this. It may cost a little extra but not too much. Be sure to sends us photos of the renders in location, it gives our designers a real boost to see their artwork blown up that big!
Do I need to submit CAD files to get a quote?
Nope. For a quote we just need 2D images so you can send those in any format – PDF, JPG, PNG, whatever. Along with the drawings we’ll need any associated documentation in regard to what you are looking for, the landscaping, site plan and surrounding area/address if important. We should then be able to give you a custom quote the same day as receiving your files and can then get started immediately if you want to go ahead.
Do you work inter-state and internationally?
Yes. We have offices in all Australian major metro areas including; Sydney, Melbourne, Perth, Brisbane and Adelaide. We offer 3D rendering services to clients nationwide and abroad. 99% of our business is done online, by email and over the phone and face-to-face meetings are rarely required. We have payment options in every major currency and can take payments by credit card or bank transfer. So wherever you are in the world get in touch and we can help create some awe-inspiring 3D renders for your business.
What types of renders do you offer?
We are a 3D rendering studio and as such we essentially offer every type of 3D render you can think of for all types of architectural structures. These include; interior renders, elevation renders, commercial renders, 360 panoramic renders, 3D floor plans and photomontages. As far as building types we’ve pretty much done renders for every building type imaginable, these include; house renders, apartment renders, multi-unit renders, industrial renders and more.
What is the turnaround time?
Can you model the surrounding area?
Yes, of course! Please just let us know when making your initial enquiry and we’ll request the details and provide a quote. The surrounding landscape can just be modelled as a generic environment eg suburban, urban, etc or we can match exact site plan landscaping details if required. In fact when we create external 360 panoramic renders we always model the surrounding area.
What are the 3D rendering prices?
Prices for 3D renders start from just a few hundred dollars. If you would like to receive a price list then just get in touch and we’ll send one across.
Why choose 3D Walkabout?
Because we’re the best! No seriously we offer premium quality photorealistic architectural 3D renders at very affordable rates. We work with many of Australia’s leading home builders, property developers and real estate agents and have completed thousands of renders to date. We also offer a personal, no hassle, customer service and we’re proud to say we’ve never had a client who wasn’t happy with what we have produced.
