How 3D renders can save money on construction projects

by | May 12, 2024

If you’ve not yet used a 3D render for your construction projects, you could be missing out. Potential buyers have no better idea of what they’ll get at the end of the day than when they enter a property and explore it in person. These days, there are more challenges than ever when it comes to viewing properties or formalising construction projects. A 3D render can bridge the divide by providing your customers an in-depth view of a property or project from wherever they are in the world. While this technology is still relatively new and its true possibilities are yet to be seen, it has great potential to help your company save money and also improve its revenue.

First and foremost, 3D renderings ensure your listings bring in more views. They present content that’s visually engaging – such as a 3D interactive tour – and which is more likely to attract more views and clicks than plainer content. And with more views, you’re more likely to achieve more client interest and potential sales. You’ll also offer your potential customers a realistic view of properties that are still being built.

3D renders go beyond simple lists of floor plans, which don’t always result in the best-quality sales. Most people want to be able to see what they’ll be agreeing to before they make a financial commitment, and 3D renderings offer the ability to provide potential customers with a virtual walkthrough of a property yet to be built or which is currently under construction. Your clients will be able to address any questions or concerns they have with the project then and there, saving you the hefty cost of revisions and alterations.

You’ll also save money and time explaining property features, as you can show your clients or customers particular features without needing to explain everything. By offering quick walkthroughs, your clients will more readily decide whether or not they want to invest or continue with a design or a project build. As a result, you’ll save money on marketing and advertising costs, will simplify connections with your clients, and will ensure interactions are streamlined and not a waste of time.

A 3D render allows you to present properties to potential clients, wherever they are in the world. You’ll expose yourself to a whole new way of conducting business, as you’ll ensure your customers can easily tour a property or a project from the comfort of their own homes. As many real estate projects are being entered into by interstate and international clients, you want your business to step up to the challenge. Renders allow you to connect with buyers who aren’t currently located in your area and, with the streamlined marketing potential of the internet, you’ll save costs on advertising. Many construction companies are choosing to employ 3D rendering in their business, and if you and your business are interested in the prospect of 3D rendering you need a reliable VR/AR creative studio on your side. 3D Walkabout is on hand to deliver quality results both you and your clients will love.

Summary: Benefits of 3D renders in construction industry?

3D renders attract more views and clicks, increasing client interest and potential sales by offering visually engaging content and realistic property representations.

Providing virtual walkthroughs through 3D renderings allows clients to visualize properties under construction, reducing the need for costly revisions and alterations.

Quick walkthroughs save time and money on explaining property features, streamlining interactions, and simplifying connections with clients.

3D renders enable businesses to showcase properties to clients worldwide, expanding market reach, and saving on advertising costs.

Many construction companies are embracing 3D rendering to improve customer engagement and save costs, emphasizing the importance of utilizing this technology in the industry.


Why are 3D renders important for home builders?

3D house rendering offers many benefits for home builders. They showcase the full potential of a future home, giving precise visualisation of the project even before it begins. With a 3D house render, clients will avoid unwanted surprises and last-minute changes, and potential issues will be resolved before they become too difficult or expensive to fix.

How is 3D rendering used in architecture?

3D home rendering of an architectural design allows professionals to showcase their projects and communicate ideas long before the building gets underway. Architects can use 3D home renders to interact with their clients, other industry or design professionals, and the wider public, ultimately making the technical aspects of a project easier to understand.

What is 3D product visualisation?

3D product visualisation presents a product through 3D modelling and a virtual environment so that the product perfectly replicates its original version. Unlike 3D rendering, product visualisation goes beyond still 3D imagery, incorporating animations, panoramas, applications, and many other forms.

Which software is used for 3D rendering?

3D animations and rendering can be completed through CPU computation, hardware rendering with your computer’s video card, vector rendering, and cloud-based technology. There are many types of rendering software available on the market; these include Autodesk cloud rendering, Alias, Revit and Maya.

What is the difference between 3D rendering and 3D modelling?

The key difference between 3D rendering and 3D modelling is their processing within CGI. 3D modelling must occur before an image or object can be rendered, as modelling gives your computer the information it needs regarding size, shape and texture.

How is 3D rendering done?

There are several steps in the process of 3D rendering. Before the design is created, an agent will gather all the information they need regarding the building plans, fittings and fixtures. Using this information, they’ll create a white 3D model of the design which can be easily edited. Textures and materials are added before final changes are made.

What is the purpose of 3D rendering?

3D rendering is employed to provide dynamic, high-quality visuals. It’s particularly useful in real estate and interior design. 3D property renders allow potential buyers or clients to walk through a property, to view a realistic image of a redesigned space, or to settle on decisions and designs much more quickly and easily.

What is meant by 3D rendering?

3D rendering involves the creation of a 2D image from a 3D digital scene using computer software, specific gear, and specialised techniques. Images are generated using data specifying every element’s texture, colour and material. 3D rendering is, therefore, a detailed process incorporating clearly defined steps.


What are the payment terms?

Once we have given you a custom quote and you have informed us you are happy to go ahead we will issue an invoice and you will be required to pay a 50% deposit payment. Once we receive the deposit we’ll get started. After you have reviewed the final draft (watermarked) renders and confirmed you are happy then the remaining 50% balance is payable. As soon as this is received we’ll send out the final high resolution production version 3D renders.

Will my renders be suitable to print?

Yep. All the 3D renders we create are a very high resolution and suitable to print in most marketing material. The exception may be if you want them REALLY big, like the side of a building big. Often printing to this size will need vector based files. In that case be sure to let our team know at the start and we’ll adjust our workflows accordingly to accommodate this. It may cost a little extra but not too much. Be sure to sends us photos of the renders in location, it gives our designers a real boost to see their artwork blown up that big!

Do I need to submit CAD files to get a quote?

Nope. For a quote we just need 2D images so you can send those in any format – PDF, JPG, PNG, whatever. Along with the drawings we’ll need any associated documentation in regard to what you are looking for, the landscaping, site plan and surrounding area/address if important. We should then be able to give you a custom quote the same day as receiving your files and can then get started immediately if you want to go ahead.

Do you work inter-state and internationally?

Yes. We have offices in all Australian major metro areas including; Sydney, Melbourne, Perth, Brisbane and Adelaide. We offer 3D rendering services to clients nationwide and abroad. 99% of our business is done online, by email and over the phone and face-to-face meetings are rarely required. We have payment options in every major currency and can take payments by credit card or bank transfer. So wherever you are in the world get in touch and we can help create some awe-inspiring 3D renders for your business.

What types of renders do you offer?

We are a 3D rendering studio and as such we essentially offer every type of 3D render you can think of for all types of architectural structures. These include; interior renders, elevation renders, commercial renders, 360 panoramic renders, 3D floor plans and photomontages. As far as building types we’ve pretty much done renders for every building type imaginable, these include; house renders, apartment renders, multi-unit renders, industrial renders and more.

What is the turnaround time?

The usual turnaround time for 3D renders is 2 weeks once we have received all the documentation and files required. If you have an urgent project then this time frame can be expiated to 1 week, we’ll just have to limit the amount of revisions possible.

Can you model the surrounding area?

Yes, of course! Please just let us know when making your initial enquiry and we’ll request the details and provide a quote. The surrounding landscape can just be modelled as a generic environment eg suburban, urban, etc or we can match exact site plan landscaping details if required. In fact when we create external 360 panoramic renders we always model the surrounding area.

What are the 3D rendering prices?

Prices for 3D renders start from just a few hundred dollars. If you would like to receive a price list then just get in touch and we’ll send one across.

Why choose 3D Walkabout?

Because we’re the best! No seriously we offer premium quality photorealistic architectural 3D renders at very affordable rates. We work with many of Australia’s leading home builders, property developers and real estate agents and have completed thousands of renders to date. We also offer a personal, no hassle, customer service and we’re proud to say we’ve never had a client who wasn’t happy with what we have produced.


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