Using 3D visualisations to market major infrastructure projects

by | Sep 21, 2023

Marketing a large-scale infrastructure project to financiers, stakeholders and other partners can be tough. One of the issues that project developers have struggled with traditionally is providing realistic, interactive images of what a project will look like at various stages of its development and on completion. 3D renders are the solution. A top-grade, highly accurate 3D model, 3D property renders provide an immersive, eye-catching virtual image of what the development will look like. 3D Walkabout offers an expert 3D rendering service that’s ideal for developers who need stunning visual, online representations of major projects. We provide 3D rendering Australia developers can use to showcase projects of many different types.

Accentuates the strong points of the development

It’s almost always easier to show stakeholders what your project is going to look like than it is to describe it. 3D renders, such as 3D architectural renders or 3D animations offer the exciting, high-calibre imagery needed. Rendering involves turning a 3D scene into a realistic 2D model. This allows you to present detailed models of your proposed development in a virtual environment. Different models can be made to suit different needs and to answer questions stakeholders are likely to have. These 3D models benefit from high levels of both detail and accuracy.

The 3D rendering Australia developers use us for results in images that are consistent in terms of content and branding. It’s possible to build an engaging story with the images, resulting in an attractive, stylish presentation that’s always impressive. Different images can be used to illustrate the various parts of the project. It’s also possible to create different layers that can be overlaid over a 3D home rendering or model of infrastructure development to provide additional elements of a proposed development.

Different renders for different audiences

It’s possible to make highly technical 3D home renders that give planners, quantity surveyors, builders and other development professionals the technical data they need to make good decisions about the project. In addition, tailored 3D architectural models or models of completed properties will provide a way to facilitate pre-selling, or generate interest in the development from potential end users.

One of the major advantages of 3D house rendering is that there’s no need for users to physically visit a site to get an accurate idea of what the development will look like. It’s possible to model everything from the current appearance of the site to realistic models of what the completed piece of work will look like. 3D renders use cutting-edge technology to create sophisticated models that are highly interactive and advanced. Not only do they provide valuable information, but they’re also relevant and engaging.

In the competitive development arena, it’s imperative that your brand stands out as one that’s capable of delivering the high-grade, futuristic developments that are needed. We provide 3D renders Australia-wide that send out all the right messages about your company. If you want to generate a stylish, high-end feel for your pre-development marketing, a series of 3D renders from the team at 3D Walkabout is a good solution.

Summary: How can 3D visualisations used to market major infrastructure industry?

Marketing large-scale infrastructure projects is challenging, especially when trying to provide realistic images of the project’s development. 3D renders offer a solution by providing immersive and eye-catching virtual images of the development.

3D renders accentuate the strong points of the development and make it easier to showcase the project to stakeholders, providing detailed and accurate models in a virtual environment.

Different types of 3D renders can be created for various audiences, including technical renders for professionals and architectural models for potential buyers.

3D house rendering allows users to visualize the project without physically visiting the site, offering realistic representations of the current and completed appearance.

Using 3D renders can give a competitive edge to a development company, showcasing high-grade and futuristic projects and sending the right messages about the brand’s capabilities.


Why are 3D renders important for home builders?

3D house rendering offers many benefits for home builders. They showcase the full potential of a future home, giving precise visualisation of the project even before it begins. With a 3D house render, clients will avoid unwanted surprises and last-minute changes, and potential issues will be resolved before they become too difficult or expensive to fix.

How is 3D rendering used in architecture?

3D home rendering of an architectural design allows professionals to showcase their projects and communicate ideas long before the building gets underway. Architects can use 3D home renders to interact with their clients, other industry or design professionals, and the wider public, ultimately making the technical aspects of a project easier to understand.

What is 3D product visualisation?

3D product visualisation presents a product through 3D modelling and a virtual environment so that the product perfectly replicates its original version. Unlike 3D rendering, product visualisation goes beyond still 3D imagery, incorporating animations, panoramas, applications, and many other forms.

Which software is used for 3D rendering?

3D animations and rendering can be completed through CPU computation, hardware rendering with your computer’s video card, vector rendering, and cloud-based technology. There are many types of rendering software available on the market; these include Autodesk cloud rendering, Alias, Revit and Maya.

What is the difference between 3D rendering and 3D modelling?

The key difference between 3D rendering and 3D modelling is their processing within CGI. 3D modelling must occur before an image or object can be rendered, as modelling gives your computer the information it needs regarding size, shape and texture.

How is 3D rendering done?

There are several steps in the process of 3D rendering. Before the design is created, an agent will gather all the information they need regarding the building plans, fittings and fixtures. Using this information, they’ll create a white 3D model of the design which can be easily edited. Textures and materials are added before final changes are made.

What is the purpose of 3D rendering?

3D rendering is employed to provide dynamic, high-quality visuals. It’s particularly useful in real estate and interior design. 3D property renders allow potential buyers or clients to walk through a property, to view a realistic image of a redesigned space, or to settle on decisions and designs much more quickly and easily.

What is meant by 3D rendering?

3D rendering involves the creation of a 2D image from a 3D digital scene using computer software, specific gear, and specialised techniques. Images are generated using data specifying every element’s texture, colour and material. 3D rendering is, therefore, a detailed process incorporating clearly defined steps.


What are the payment terms?

Once we have given you a custom quote and you have informed us you are happy to go ahead we will issue an invoice and you will be required to pay a 50% deposit payment. Once we receive the deposit we’ll get started. After you have reviewed the final draft (watermarked) renders and confirmed you are happy then the remaining 50% balance is payable. As soon as this is received we’ll send out the final high resolution production version 3D renders.

Will my renders be suitable to print?

Yep. All the 3D renders we create are a very high resolution and suitable to print in most marketing material. The exception may be if you want them REALLY big, like the side of a building big. Often printing to this size will need vector based files. In that case be sure to let our team know at the start and we’ll adjust our workflows accordingly to accommodate this. It may cost a little extra but not too much. Be sure to sends us photos of the renders in location, it gives our designers a real boost to see their artwork blown up that big!

Do I need to submit CAD files to get a quote?

Nope. For a quote we just need 2D images so you can send those in any format – PDF, JPG, PNG, whatever. Along with the drawings we’ll need any associated documentation in regard to what you are looking for, the landscaping, site plan and surrounding area/address if important. We should then be able to give you a custom quote the same day as receiving your files and can then get started immediately if you want to go ahead.

Do you work inter-state and internationally?

Yes. We have offices in all Australian major metro areas including; Sydney, Melbourne, Perth, Brisbane and Adelaide. We offer 3D rendering services to clients nationwide and abroad. 99% of our business is done online, by email and over the phone and face-to-face meetings are rarely required. We have payment options in every major currency and can take payments by credit card or bank transfer. So wherever you are in the world get in touch and we can help create some awe-inspiring 3D renders for your business.

What types of renders do you offer?

We are a 3D rendering studio and as such we essentially offer every type of 3D render you can think of for all types of architectural structures. These include; interior renders, elevation renders, commercial renders, 360 panoramic renders, 3D floor plans and photomontages. As far as building types we’ve pretty much done renders for every building type imaginable, these include; house renders, apartment renders, multi-unit renders, industrial renders and more.

What is the turnaround time?

The usual turnaround time for 3D renders is 2 weeks once we have received all the documentation and files required. If you have an urgent project then this time frame can be expiated to 1 week, we’ll just have to limit the amount of revisions possible.

Can you model the surrounding area?

Yes, of course! Please just let us know when making your initial enquiry and we’ll request the details and provide a quote. The surrounding landscape can just be modelled as a generic environment eg suburban, urban, etc or we can match exact site plan landscaping details if required. In fact when we create external 360 panoramic renders we always model the surrounding area.

What are the 3D rendering prices?

Prices for 3D renders start from just a few hundred dollars. If you would like to receive a price list then just get in touch and we’ll send one across.

Why choose 3D Walkabout?

Because we’re the best! No seriously we offer premium quality photorealistic architectural 3D renders at very affordable rates. We work with many of Australia’s leading home builders, property developers and real estate agents and have completed thousands of renders to date. We also offer a personal, no hassle, customer service and we’re proud to say we’ve never had a client who wasn’t happy with what we have produced.


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