Augmented Reality (AR) Perth
We are a Perth AR studio specialising in building AR applications for mobile, web & headsets. If you need Augmented reality development in Perth, give us a call.
AR Development
Augmented reality is the process of taking the real word environment and using technology to overlay that with digital augmentation. Unlike virtual reality Perth, which is fully immersive, AR is grounded in the real world, offering unique experiences through your phone, tablet, glasses or a headset. AR look set to become a big part of business in Perth over the coming years. It is already being used for tourism purposes, such as the Activated Artwalk project, and augmented reality AR has various potential applications across businesses in the city. From helping construction firms collaborate effectively with architects and stakeholders in Crawley to allowing real estate agents to create immersive viewings in Highgate. But how can AR be used in business? Below we outline some of its possible uses through technology that most of us already have to hand, plus a few examples of successful AR apps already in operation.
What industry is your business wanting to use AR in?
What are the benefits of Augmented Reality for your business in Perth?
Businesses in Perth can use AR to showcase their products in a virtual environment, allowing customers to visualise and interact with them before making a purchase decision.
Retailers can leverage AR to offer virtual try-on experiences, allowing customers in Perth to try on clothing, accessories, or even test virtual furniture placement in their homes.
AR can be used in marketing campaigns to create interactive and immersive experiences, engaging customers in Perth and driving brand awareness and sales.
Businesses in Perth can provide AR-based instructions and manuals, enabling users to access real-time visual guidance for assembly, repairs, or complex processes.
Real estate agents and property developers can utilize AR to provide virtual property tours, allowing potential buyers in Perth to explore and visualise properties remotely.
Architects and interior designers in Perth can use AR to showcase design concepts, allowing clients to see virtual representations of their projects and make informed decisions.
AR can be employed for training and simulations in various industries in Perth, providing realistic virtual scenarios for employees to practice and enhance their skills.
Businesses participating in exhibitions and trade shows in Perth can leverage AR to create interactive displays, attracting and engaging attendees.
AR can assist businesses in Perth by providing interactive wayfinding and navigation experiences for customers, making it easier to navigate large spaces such as malls or airports.
By embracing AR technology, businesses in Perth can differentiate themselves from competitors, showcasing innovation and delivering unique and memorable experiences to customers.
Why your Perth business should know more about AR technologies
Businesses all across Perth should know more about augmented reality technologies because they offer plenty of potential for business development in the metaverse. A company can present its projects to clients with a greater level of accuracy, using precise 3D models to show clients their expectations for the end product without investing in the materials ahead of time. Businesses also have the opportunity to train their employees with AR services, showing off processes and systems that your employees can work with without the risk of them practically interacting with expensive materials. You not only save money but make the training process easier in Perth, WA and across Western Australia.
What can AR be used for?
From gaming to construction, there is a plethora of real world uses for augmented reality. In terms of interior design and decoration, the Dulux Visualiser app lets you try out paint shades for your home to see if the colour works before you spend any money on paint. The IKEA Place app allows you to see if furniture will fit in a space, this prevents the experience where you buy something, get the box home and assemble it only to find it does not work in your home.
There are applications for cosmetic companies too. Sephora uses augmented reality to allow customers to try out different kinds of make up using a digital AR rendering. Rolex has created a virtual experience to see which style and model of watch suits you best.
In Perth, augmented reality is being used to generate tourism with the Art Walk project. Visitors can simply use their smartphone to experience the convergence of art, animation and AR walking from the Forrest Place iCity Kiosk, down Hay Street and to the Matagarup Bridge in the east of the city. It’s a great example of how augmented reality experiences can be used in Western Australia to attract visitors.
But it’s not just sales and tourism where AR can help. It is also making waves in the construction and real estate industry. In the project planning stage, augmented reality makes it possible to for clients to get a realistic impression of how the finished project will look. Just hold up your phone or tablet and you could see the completed EQ West or Kings Square before construction begins.
AR also allows firms to better asses the physical properties of an area to generate more accurate structures. AR will let engineers and architects quickly identify any inconsistencies in the plans in order to make modifications before building begins. This can reduce project timespan and bring down labour costs.
There are various uses on site too, including being able to locate where pipes, walls, outlets, switches and ventilation needs to run or be accessed. Imagine a contractor on a Dalkeith building site being able to use a tablet to see the exact location of all drill holes as specified in the plans. Or use the app to measure the progress of a Rossmoyne build according to the schedule.
Do you need an app for AR?
Augmented reality is making big waves in the world of business, with developers rushing to make digital apps that allow businesses to overlay their products and ideas virtually onto the real world. An app is a great way of doing this but is not necessarily the only way of harnessing AR.
The cost of creating a new AR app can be high and the market is in danger of being saturated by apps offering similar augmented experiences. The life span of an app cam be short and which negatively affects ROI. Web-based AR is a genuine alternative but if an app is developed well, it can still be an effective and long term marketing tool.
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AR Case Studies
Frequently Asked Questions
Is Snapchat AR or MR?
Snapchat operates within the AR space. By overlaying virtual elements over a user’s real-world experience with the help of innovative hardware, Snapchat offers unique, innovative opportunities for user engagement and digital collaboration.
What is Snap augmented reality?
Snap AR functions on CGI images placed over a user’s field of view. By determining key visual points, such as the sky, horizon or surrounding objects, Snapchat forms a detailed map of the user’s location. This technology transforms the user experience, allowing them to interact with the digital world through the convenience of a wearable device.
Which Samsung phone has AR?
The Galaxy S20 comes complete with AR features offered through its AR Zone. Users can create lifelike emojis and stickers, record videos with virtual handwriting, capture and edit photos and videos, and easily measure size and distance of their surroundings.
Is Samsung working on AR glasses?
Yes. According to reports, Samsung is working on its own AR device. These glasses are believed to allow users to wear a projected keyboard, enter a full-body virtual meeting, and simulate a virtual environment with ease.
Is HoloLens MR or AR?
The HoloLens is an MR system. The system still suits AR business requirements, as the difference between AR and MR is relatively minor, encompassing the use of third-party devices such as a phone for displaying information.
Is HoloLens 2 VR or AR?
Hololens 2 is an AR system, with AR glasses differing from virtual reality headsets in one key way. A VR headset blocks out the world around the viewer, leaving only the view of the metaverse and graphical environment around them. Augmented reality glasses, meanwhile, are see-through and mean that people can see both the real world and the virtual landscape.
How do I use Google augmented reality?
If you’re passionate about AR, Google’s got a lot on offer. You can search with your camera using Google Lens, place 3D objects in your space with AR Google Search, enjoy a Live View in Google Maps, and even develop your own apps with ARCore.
Is Apple making augmented reality glasses?
If the rumours are true, Apple is working on developing AR glasses that go beyond the MR headset slated for 2023. Apple Glass is said to allow users to interact with digital information and objects through transparent wearables. It’s also rumoured to contain prescription lenses so that regular glasses wearers can enjoy the benefits of AR.
When did Amazon start using augmented reality?
Amazon first started using AR in 2017, with the launch of Amazon AR view and Room Decorator. Amazon XR is currently tentatively in development, although details remain scarce at present. Amazon is expected to fully enter the extended reality market in 2023.
When did Amazon start using augmented reality?
Amazon first started using AR in 2017, with the launch of Amazon AR view and Room Decorator. Amazon XR is currently tentatively in development, although details remain scarce at present. Amazon is expected to fully enter the extended reality market in 2023.
How does Amazon use augmented reality?
Amazon currently allows shoppers to liaise with AR brands to place digital products in the home. This helps consumers to assess if things like the colour or size of an item will work in a room. However, Amazon is expected to grow its Amazon VR and Amazon AR business models further in the near future.
How do I use Google augmented reality?
If you’re passionate about AR, Google’s got a lot on offer. You can search with your camera using Google Lens, place 3D objects in your space with AR Google Search, enjoy a Live View in Google Maps, and even develop your own apps with ARCore.
Is Snapchat AR or MR?
Snapchat operates within the AR space. By overlaying virtual elements over a user’s real-world experience with the help of innovative hardware, Snapchat offers unique, innovative opportunities for user engagement and digital collaboration.
What is Snap augmented reality?
Snap AR functions on CGI images placed over a user’s field of view. By determining key visual points, such as the sky, horizon or surrounding objects, Snapchat forms a detailed map of the user’s location. This technology transforms the user experience, allowing them to interact with the digital world through the convenience of a wearable device.
Is mixed reality the future of AR & VR?
Yes. Mixed reality takes the best features of AR and VR and blends them into an incredible user experience. Users can interact with the physical and virtual world seamlessly, with MR replicating their natural behaviour and changes in perspectives. This goes beyond the traditional approaches of VR and AR, which place users within a space or overlay the physical world with additional information.
What is fuelling the growth of AR?
The main trend fuelling the growth of augmented reality is the increased development of smartphone and tablet applications. Initiatives such as ARKit from Apple mean that AR and VR are widely available. Awareness of the capability of the technology is growing, along with an understanding of its value across almost every business and industry sector.