AF Training – Melbourne’s Premier Gym 3D Animation
This 3D animation highlights the gym’s cutting-edge facilities and prime location within Melbourne CBD. It was designed to generate excitement and attract memberships ahead of the gym’s grand opening.
The Client
Ashley Faithfull Training Studios is Melbourne’s first luxury boutique fitness studio, blending a high-end studio environment with personalized, results-driven training. Located in the heart of Melbourne’s CBD, this exclusive studio offers more than just a place to work out—it provides a unique wellness experience, designed to inspire and motivate. With a strict limit of 300 members and no more than 20 people in the facility at a time, the studio creates an intimate, focused atmosphere that sets a new standard for fitness in Melbourne.
The Challenge
Creating a compelling visual experience for Ashley Faithfull Training Studios presented several challenges. Our primary objective was to bring the vision of this luxury fitness studio to life through 3D animation and renders, enabling potential members to experience the space before construction was completed. This required a dynamic presentation that highlighted the studio’s prime Melbourne CBD location and the unique facilities and equipment planned.
Additionally, it was essential to create a ‘Wow’ factor that would appeal to the studio’s exclusive target audience and encourage early membership sign-ups. The project demanded precise coordination to ensure that the animation accurately reflected the studio’s luxurious design and provided a captivating preview of what members could expect. Balancing these elements while delivering a visually stunning experience was key to meeting the client’s marketing objectives.
Our Solution
To bring Ashley Faithfull Training Studios’ vision to life, we created an engaging 3D animation and a suite of high-quality renders to showcase their forthcoming luxury studio in Melbourne. Our primary task was to help potential members visualise the exclusive facilities and cutting-edge equipment, fostering excitement and anticipation well before the studio’s opening. Working closely with the studio’s design team, we transformed their architectural plans into detailed 3D models that accurately reflected the upmarket nature of the facility. The animation emphasised the studio’s prime CBD location and included an interior walkthrough that highlighted its luxurious amenities and intimate atmosphere.
We ensured that every visual element aligned with the studio’s brand, capturing the ‘Wow’ factor that was essential for attracting new members. By crafting a realistic and captivating preview of the space, we helped the client effectively market the studio and drive early membership sign-ups. This approach not only helped build momentum for Ashley Faithfull Training Studios but also set a new benchmark for marketing high-end fitness facilities through advanced 3D visualisations. We’re thrilled to have contributed to this project and look forward to applying these techniques to future endeavours.
Developed a compelling 3D animation and suite of high-quality renders to visualise the luxury training studio before its official opening
Aligned the visual elements with the client’s brand, ensuring the animation captured the desired ‘Wow’ factor
Collaborated with the studio’s design team to accurately transform architectural plans into detailed 3D models, reflecting the upscale nature of the facility
Created an engaging and immersive preview to attract early sign-ups for membership, building excitement among potential clients
Highlighted the studio’s prime CBD location and luxurious amenities through a realistic interior walkthrough
Set a new standard for marketing high-end fitness facilities with advanced 3D visualisations that resonate with the target audienc
Project Team
Tim
Jenny 
Scott
Jamie
Client Testimonial
AF Training StudioAshley Faithfull, AF Training Studio
3D Walkabout did an exceptional job with the 3D animation and renders for our high-end training studio in Melbourne. Their visually impressive work effectively showcased our location and facilities, creating a strong 'Wow' factor that helped drive early memberships before we even opened. We’re extremely pleased with the outcome and look forward to future collaborations with them.
