Melbourne Skyscraper – 3D Fly-Through Animation

Melbourne Skyscraper Development’s 3D animation features a detailed fly-through of the building, showcasing the Mercedes showroom, office spaces, and luxurious penthouse suites, with dynamic ‘reveal’ effects for an engaging and comprehensive view.

The Client

The Melbourne CBD Skyscraper Development is a high-profile project known for its luxurious design and cutting-edge features. The development will include a Mercedes showroom, premium office spaces, and expansive penthouse suites, aiming to set a new standard in upscale urban architecture.

The Challenge

Developing the 3D animation for the Melbourne CBD skyscraper posed several challenges. Our primary goal was to effectively showcase the building’s diverse features, including the Mercedes showroom, office spaces, and luxurious penthouse suites, to facilitate a successful pitch to Mercedes. This required creating a detailed and engaging fly-through animation that highlighted the distinct mix of residential, retail, and commercial spaces.

Additionally, incorporating dynamic ‘reveal’ effects to transparently display the internal floor plans while maintaining visual clarity and impact required precise technical execution. Ensuring the animation captured the grandeur and sophistication of the development while meeting the client’s presentation needs was a key challenge.

Our Solution

The Melbourne CBD skyscraper development required a compelling way to visualise the building’s extensive features for a successful pitch to Mercedes. To meet this need, we created an immersive 3D animated fly-through that showcased the development’s key elements, including the Mercedes showroom, office spaces, and luxurious penthouse suites. We collaborated closely with the developers and architects to transform their plans into detailed 3D models. The animation incorporated innovative ‘reveal’ effects, allowing viewers to see through the building’s exterior as floors seamlessly disappeared, unveiling the interior spaces in stunning detail.

This dynamic visual approach highlighted the mix of residential, retail, and commercial areas within the skyscraper. Graphical overlays and transitions were used to emphasize the different aspects of the development, providing a clear and engaging representation of the project. The final animation offered a vivid preview of the future landmark, aligning with the architectural vision and effectively supporting the client’s pitch. The resulting visualisation not only captured the grandeur of the development but also engaged and informed potential stakeholders.

Developed an immersive 3D animated fly-through to showcase the Melbourne CBD skyscraper’s features, including a Mercedes showroom, office spaces, and luxurious penthouse suites

Collaborated closely with developers and architects to create detailed and high-fidelity 3D models based on architectural plans

Used graphical overlays and transitions to highlight key areas and provide a clear, engaging representation of the development’s residential, retail, and commercial spaces

Incorporated innovative ‘reveal’ effects that allowed viewers to see through the building’s exterior as floors seamlessly vanished, unveiling the interior spaces in stunning detail

Enhanced visual appeal with realistic textures and lighting to accurately represent the building’s future appearance and elevate the overall impact of the presentation

Delivered a dynamic visualisation that supported the successful pitch to Mercedes, capturing the grandeur and sophistication of the skyscraper while effectively communicating the client’s vision

Project Team

Tim

Jenny

Scott

Jamie

Client Testimonial

Melbourne Skyscraper, Ingles

The animation created by 3D Walkabout played a crucial role in our successful pitch to Mercedes, effectively capturing the essence of the development and impressing all stakeholders involved. We couldn’t be more pleased with the outcome and look forward to collaborating on future projects.