Augmented Reality (AR) Sydney
We are a Sydney creative agency specialising in building AR applications for mobile, web & headsets.
AR Development
Augmented Reality (AR) is currently one of the biggest technology trends to hit Sydney in recent years. But if you are unfamiliar with AR or have heard little more than the name, you might not fully appreciate the power it can have for businesses of all sizes in and around the city. AR lets you see virtual objects & animations right in front of you. Often designed using game engine technology, it uses real-world environments as the backdrop for a layer of digital augmentation in front. Perhaps the most famous example of its use was the launch of Pokemon Go in 2016. These days, AR technology has moved on from simple games to have multiple practical uses in the business world. Just imagine the potential for tourism in Sydney using AR to take city or museum tours. You can use it to visualise your office refit, or to understand the commercial or industrial space available at the new Aerotropolis.
What industry is your business wanting to use AR in?
What are the benefits of AR to Sydney-based companies?
AR can be used in Sydney’s educational institutions to provide interactive learning experiences, allowing students to explore complex subjects through augmented simulations and visualisations.
AR enables businesses in Sydney to visualise and refine product designs in real-time, speeding up the prototyping process and reducing costs.
AR can be used by businesses in Sydney to create unique and memorable advertising campaigns, leveraging interactive AR experiences to engage and connect with audiences.
AR technology in Sydney’s healthcare industry can assist in medical training, surgical planning, and patient education, providing visual overlays and 3D models for better understanding.
Businesses in Sydney can leverage both Web AR and mobile native apps to reach a wider audience and offer AR experiences across various devices, ensuring accessibility and convenience.
Augmented Reality (AR) technology in Sydney enables businesses to create interactive and immersive experiences that captivate and engage customers.
AR apps in Sydney allow customers to virtually try on clothing, accessories, or even visualise furniture and home decor items in their own space, enhancing the shopping experience.
AR can be used by museums, galleries, and tourism businesses in Sydney to offer virtual tours and interactive exhibits, bringing historical sites and artworks to life.
AR apps can superimpose virtual furniture and decorations onto empty spaces, helping potential buyers in Sydney visualise how a property can be furnished and personalised.
AR navigation apps in Sydney can overlay directions and points of interest onto the real-world environment, providing seamless navigation and enhancing the visitor experience.
How is AR being used by companies?
AR has many uses for clients across the Sydney business world. Perhaps the most common is the visualisation of 3D models used during the design process for products, buildings and vehicles. AR allows architects and designers to create renderings that sit with a real world environment as the backdrop, giving a much more accurate interpretation of how a finished project will look. Imagine, for example, being able to place a realistic scaled AR model of the future planned Western Sydney Airport on your desk.
AR can also be very useful for on site training purposes, providing easy access to detailed equipment documentation & models in real-time. The technologies used have many applications in the world of education, using immersive AR technology to make lectures more interesting and dynamic.
There are also many uses for AR in customer facing environments. It is the perfect way to allow customers to try before they buy, with apps allowing them to see how products will look either on their person or in their home. Like this Ikea Place app in this video. One innovation is using AR to see how different paint colours will look on your walls. This has revolutionised the way online retailers can market and sell their products.
In the world of industry and engineering, Augmented reality allows remote experts to superimpose markings and diagrams directly onto the field view. This can help to improve safety and take the pressure of engineers who can’t always be experts in every field.
What does an AR company or studio do?
An augmented reality studio, like 3D Walkabout, uses this new technology to revolutionise the way designers, retailers and engineers work. Our augmented reality technology combines 3D modelling & app development to offer AR models and animations for both interior and exterior areas.
As one of the leading augmented reality companies in Australia, our aim is to utilise this technology to help Sydney businesses grow. We are always developing new AR technology to help connect the real world with immersive digital experiences.
Our team of software developers and designers can help you to create an augmented reality mobile app for IOS or Android. 3D Walkabout will handle the app development for social AR applications for major platforms such as Facebook, Snapchat and Instagram. We can also create reality augmented experiences that you can use directly though a web browser.
Of course, the most immersive augmented reality experience still remains the headset. Using only hand gestures, the user can navigate their way through a complete AR experience, with applications for staff training, visitor experiences, demonstrations, brand launches and much more.
What is the difference between AR and VR?
People often confuse AR with VR, or virtual reality, and while there are some similarities, the two are also very different. Whereas AR superimposes digital elements onto the real world, VR is a completely immersive experience that shuts out the physical world. With VR you can be transported to anywhere in space or time, so long as that environment has been rendered digitally. You are immersed in an experience and then brought back to the real world when it is over.
With AR, the real physical environment remains the same but software for augmented reality development allows a whole world of possibilities to be added to this. There is immense potential in augmented reality Australia for both business and leisure application. AR applications are capable of enhancing the real time experience for everyone from the developers at 505 George Street to educators at Sydney Technical College.
The user does not need to shut themselves off from the world around them but can experience AR situations in real time and space. The other beauty of reality augmented is that it can be used on your phone or tablet, right in front of you. There is no need for extra equipment (although this can also help to improve the experience).
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AR Case Studies
Frequently Asked Questions
Is Snapchat AR or MR?
Snapchat operates within the AR space. By overlaying virtual elements over a user’s real-world experience with the help of innovative hardware, Snapchat offers unique, innovative opportunities for user engagement and digital collaboration.
What is Snap augmented reality?
Snap AR functions on CGI images placed over a user’s field of view. By determining key visual points, such as the sky, horizon or surrounding objects, Snapchat forms a detailed map of the user’s location. This technology transforms the user experience, allowing them to interact with the digital world through the convenience of a wearable device.
Which Samsung phone has AR?
The Galaxy S20 comes complete with AR features offered through its AR Zone. Users can create lifelike emojis and stickers, record videos with virtual handwriting, capture and edit photos and videos, and easily measure size and distance of their surroundings.
Is Samsung working on AR glasses?
Yes. According to reports, Samsung is working on its own AR device. These glasses are believed to allow users to wear a projected keyboard, enter a full-body virtual meeting, and simulate a virtual environment with ease.
Is HoloLens MR or AR?
The HoloLens is an MR system. The system still suits AR business requirements, as the difference between AR and MR is relatively minor, encompassing the use of third-party devices such as a phone for displaying information.
Is HoloLens 2 VR or AR?
Hololens 2 is an AR system, with AR glasses differing from virtual reality headsets in one key way. A VR headset blocks out the world around the viewer, leaving only the view of the metaverse and graphical environment around them. Augmented reality glasses, meanwhile, are see-through and mean that people can see both the real world and the virtual landscape.
How do I use Google augmented reality?
If you’re passionate about AR, Google’s got a lot on offer. You can search with your camera using Google Lens, place 3D objects in your space with AR Google Search, enjoy a Live View in Google Maps, and even develop your own apps with ARCore.
Is Apple making augmented reality glasses?
If the rumours are true, Apple is working on developing AR glasses that go beyond the MR headset slated for 2023. Apple Glass is said to allow users to interact with digital information and objects through transparent wearables. It’s also rumoured to contain prescription lenses so that regular glasses wearers can enjoy the benefits of AR.
When did Amazon start using augmented reality?
Amazon first started using AR in 2017, with the launch of Amazon AR view and Room Decorator. Amazon XR is currently tentatively in development, although details remain scarce at present. Amazon is expected to fully enter the extended reality market in 2023.
When did Amazon start using augmented reality?
Amazon first started using AR in 2017, with the launch of Amazon AR view and Room Decorator. Amazon XR is currently tentatively in development, although details remain scarce at present. Amazon is expected to fully enter the extended reality market in 2023.
How does Amazon use augmented reality?
Amazon currently allows shoppers to liaise with AR brands to place digital products in the home. This helps consumers to assess if things like the colour or size of an item will work in a room. However, Amazon is expected to grow its Amazon VR and Amazon AR business models further in the near future.
How do I use Google augmented reality?
If you’re passionate about AR, Google’s got a lot on offer. You can search with your camera using Google Lens, place 3D objects in your space with AR Google Search, enjoy a Live View in Google Maps, and even develop your own apps with ARCore.
Is Snapchat AR or MR?
Snapchat operates within the AR space. By overlaying virtual elements over a user’s real-world experience with the help of innovative hardware, Snapchat offers unique, innovative opportunities for user engagement and digital collaboration.
What is Snap augmented reality?
Snap AR functions on CGI images placed over a user’s field of view. By determining key visual points, such as the sky, horizon or surrounding objects, Snapchat forms a detailed map of the user’s location. This technology transforms the user experience, allowing them to interact with the digital world through the convenience of a wearable device.
Is mixed reality the future of AR & VR?
Yes. Mixed reality takes the best features of AR and VR and blends them into an incredible user experience. Users can interact with the physical and virtual world seamlessly, with MR replicating their natural behaviour and changes in perspectives. This goes beyond the traditional approaches of VR and AR, which place users within a space or overlay the physical world with additional information.
What is fuelling the growth of AR?
The main trend fuelling the growth of augmented reality is the increased development of smartphone and tablet applications. Initiatives such as ARKit from Apple mean that AR and VR are widely available. Awareness of the capability of the technology is growing, along with an understanding of its value across almost every business and industry sector.