Augmented Reality (AR) Brisbane
We are an Brisbane AR studio specialising in building AR applications for mobile, web & headsets. Contact our team today to brainstorm your ideas.
AR Development
In its simplest form, Augmented Reality (AR) allows businesses to use technology to overlay digital data on to the real world. Although this is making big waves in a range of industries across Brisbane, it is only just out of its infancy stage and starting to show consumers what it can do. However, as a creative force in business, augmented reality is very definitely here to stay. Which is why, if you operate in Brisbane, you really can’t afford to ignore it. Augmented reality apps come in two forms: location-based and marker-based. Location-based apps use the mobile capabilities of devices to monitor position. This has many applications in location-sensitive functionality. Everything from finding your way up Mt Nebo to viewing the stars in the night sky is location-based augmented reality.
What industry is your business wanting to use AR in?
What are the benefits of Augmented Reality for your business in Brisbane?
Augmentation of product catalogues and promotional materials
Visualising 3D models in real-life settings using the metaverse
Enhancing the viewing experience of live events and performances on the sunshine coast
CProviding virtual tours of buildings and facilities in Qld
Create more memorable experiences for customers
Increase customer engagement and improve customer retention
Provide real-time data insights
Improve workflow efficiency for your company to help with the development
Augmented reality applications help increase sales by bringing new customers into the fold across Australia
Enabling customers to access information about products and services in more accessible ways
What does AR app development involve?
Augmented reality app development should always start with the desired end result front of mind. AR creation requires a combination of skills including 3D modelling, computer vision and imaging expertise. You also need a knowledge of, and passion for, existing mobile technologies. As AR involves superimposing 3D imagery over real-time images, it also requires image processing expertise. This will allow developers to track markers and natural features in any environment.
When using computer software, you also need to bear in mind that images should look realistic, aligning with the real world. This can be tricky to get right but is fundamental to success. The UI/UX also needs to be intuitive otherwise it will provide little value to the end user.
What is an AR experience?
Part of the appeal of augmented reality for businesses in Australia is that it can help you to create experiences that connect with customers in an entirely new way. Big brands are already adopting augmented reality technology to try and offer innovative content and sales solutions. For example, you can now ‘try on’ Gucci shoes by simply pointing your phone at your feet and selecting the styles you want to experience.
The Ikea Place function lets you see how furniture might look in your home once assembled, with the app being 98% accurate in terms of scale. Images are rendered to incorporate light and shade for a more realistic augmented reality experience.
However, it’s not just large scale multinationals that can benefit from this kind of reality augmented technology. There are practical applications for businesses all across Brisbane too. The technology required for augmented reality is more affordable and common than its sister technology, virtual reality (VR). As long as customers have a smartphone or tablet they can experience augmented visuals while VR requires a specialist headset.
For example, interior designers and builders in Brisbane can show clients what finished designs and projects will look like in their own home in St Lucia. This helps customers to make an emotional connection far beyond just looking at drawings and schematics. Construction firms can use it to show what an extension will look like when finished, using the real time image of your home in Pullenvale as the base.
In retail and the service industry, AR can be used to let customers experiment with different hairstyles and make up options in city hairdressers or South Brisbane salons, or view different colour sports cars at a dealership in Dutton Park.
Of course, while augmented reality technology works on smart phones and tablets, for a more immersive experience it is also possible to use headsets and other tech options.
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AR Case Studies
Frequently Asked Questions
Is Snapchat AR or MR?
Snapchat operates within the AR space. By overlaying virtual elements over a user’s real-world experience with the help of innovative hardware, Snapchat offers unique, innovative opportunities for user engagement and digital collaboration.
What is Snap augmented reality?
Snap AR functions on CGI images placed over a user’s field of view. By determining key visual points, such as the sky, horizon or surrounding objects, Snapchat forms a detailed map of the user’s location. This technology transforms the user experience, allowing them to interact with the digital world through the convenience of a wearable device.
Which Samsung phone has AR?
The Galaxy S20 comes complete with AR features offered through its AR Zone. Users can create lifelike emojis and stickers, record videos with virtual handwriting, capture and edit photos and videos, and easily measure size and distance of their surroundings.
Is Samsung working on AR glasses?
Yes. According to reports, Samsung is working on its own AR device. These glasses are believed to allow users to wear a projected keyboard, enter a full-body virtual meeting, and simulate a virtual environment with ease.
Is HoloLens MR or AR?
The HoloLens is an MR system. The system still suits AR business requirements, as the difference between AR and MR is relatively minor, encompassing the use of third-party devices such as a phone for displaying information.
Is HoloLens 2 VR or AR?
Hololens 2 is an AR system, with AR glasses differing from virtual reality headsets in one key way. A VR headset blocks out the world around the viewer, leaving only the view of the metaverse and graphical environment around them. Augmented reality glasses, meanwhile, are see-through and mean that people can see both the real world and the virtual landscape.
How do I use Google augmented reality?
If you’re passionate about AR, Google’s got a lot on offer. You can search with your camera using Google Lens, place 3D objects in your space with AR Google Search, enjoy a Live View in Google Maps, and even develop your own apps with ARCore.
Is Apple making augmented reality glasses?
If the rumours are true, Apple is working on developing AR glasses that go beyond the MR headset slated for 2023. Apple Glass is said to allow users to interact with digital information and objects through transparent wearables. It’s also rumoured to contain prescription lenses so that regular glasses wearers can enjoy the benefits of AR.
When did Amazon start using augmented reality?
Amazon first started using AR in 2017, with the launch of Amazon AR view and Room Decorator. Amazon XR is currently tentatively in development, although details remain scarce at present. Amazon is expected to fully enter the extended reality market in 2023.
When did Amazon start using augmented reality?
Amazon first started using AR in 2017, with the launch of Amazon AR view and Room Decorator. Amazon XR is currently tentatively in development, although details remain scarce at present. Amazon is expected to fully enter the extended reality market in 2023.
How does Amazon use augmented reality?
Amazon currently allows shoppers to liaise with AR brands to place digital products in the home. This helps consumers to assess if things like the colour or size of an item will work in a room. However, Amazon is expected to grow its Amazon VR and Amazon AR business models further in the near future.
How do I use Google augmented reality?
If you’re passionate about AR, Google’s got a lot on offer. You can search with your camera using Google Lens, place 3D objects in your space with AR Google Search, enjoy a Live View in Google Maps, and even develop your own apps with ARCore.
Is Snapchat AR or MR?
Snapchat operates within the AR space. By overlaying virtual elements over a user’s real-world experience with the help of innovative hardware, Snapchat offers unique, innovative opportunities for user engagement and digital collaboration.
What is Snap augmented reality?
Snap AR functions on CGI images placed over a user’s field of view. By determining key visual points, such as the sky, horizon or surrounding objects, Snapchat forms a detailed map of the user’s location. This technology transforms the user experience, allowing them to interact with the digital world through the convenience of a wearable device.
Is mixed reality the future of AR & VR?
Yes. Mixed reality takes the best features of AR and VR and blends them into an incredible user experience. Users can interact with the physical and virtual world seamlessly, with MR replicating their natural behaviour and changes in perspectives. This goes beyond the traditional approaches of VR and AR, which place users within a space or overlay the physical world with additional information.
What is fuelling the growth of AR?
The main trend fuelling the growth of augmented reality is the increased development of smartphone and tablet applications. Initiatives such as ARKit from Apple mean that AR and VR are widely available. Awareness of the capability of the technology is growing, along with an understanding of its value across almost every business and industry sector.