AUGMENTED REALITY (AR) PERTH

What are the benefits of Augmented Reality for your business in Perth?

Why your Perth business should know more about AR technologies

Businesses all across Perth should know more about augmented reality technologies because they offer plenty of potential for business development in the metaverse. A company can present its projects to clients with a greater level of accuracy, using precise 3D models to show clients their expectations for the end product without investing in the materials ahead of time. Businesses also have the opportunity to train their employees with AR services, showing off processes and systems that your employees can work with without the risk of them practically interacting with expensive materials. You not only save money but make the training process easier in Perth, WA and across Western Australia.

What can AR be used for?

From gaming to construction, there is a plethora of real world uses for augmented reality. In terms of interior design and decoration, the Dulux Visualiser app lets you try out paint shades for your home to see if the colour works before you spend any money on paint. The IKEA Place app allows you to see if furniture will fit in a space, this prevents the experience where you buy something, get the box home and assemble it only to find it does not work in your home.

There are applications for cosmetic companies too. Sephora uses augmented reality to allow customers to try out different kinds of make up using a digital AR rendering. Rolex has created a virtual experience to see which style and model of watch suits you best.

In Perth, augmented reality is being used to generate tourism with the Art Walk project. Visitors can simply use their smartphone to experience the convergence of art, animation and AR walking from the Forrest Place iCity Kiosk, down Hay Street and to the Matagarup Bridge in the east of the city. It’s a great example of how augmented reality experiences can be used in Western Australia to attract visitors.

But it’s not just sales and tourism where AR can help. It is also making waves in the construction and real estate industry. In the project planning stage, augmented reality makes it possible to for clients to get a realistic impression of how the finished project will look. Just hold up your phone or tablet and you could see the completed EQ West or Kings Square before construction begins.

AR also allows firms to better asses the physical properties of an area to generate more accurate structures. AR will let engineers and architects quickly identify any inconsistencies in the plans in order to make modifications before building begins. This can reduce project timespan and bring down labour costs.

There are various uses on site too, including being able to locate where pipes, walls, outlets, switches and ventilation needs to run or be accessed. Imagine a contractor on a Dalkeith building site being able to use a tablet to see the exact location of all drill holes as specified in the plans. Or use the app to measure the progress of a Rossmoyne build according to the schedule.

Do you need an app for AR?

Augmented reality is making big waves in the world of business, with developers rushing to make digital apps that allow businesses to overlay their products and ideas virtually onto the real world. An app is a great way of doing this but is not necessarily the only way of harnessing AR.

The cost of creating a new AR app can be high and the market is in danger of being saturated by apps offering similar augmented experiences. The life span of an app cam be short and which negatively affects ROI. Web-based AR is a genuine alternative but if an app is developed well, it can still be an effective and long term marketing tool.