AUGMENTED REALITY (AR) SYDNEY

 

We are a Sydney creative agency specialising in building AR applications for mobile, web & headsets.

AR Development

Augmented Reality (AR) is currently one of the biggest technology trends to hit Sydney in recent years. But if you are unfamiliar with AR or have heard little more than the name, you might not fully appreciate the power it can have for businesses of all sizes in and around the city. AR lets you see virtual objects & animations right in front of you. Often designed using game engine technology, it uses real-world environments as the backdrop for a layer of digital augmentation in front. Perhaps the most famous example of its use was the launch of Pokemon Go in 2016. These days, AR technology has moved on from simple games to have multiple practical uses in the business world. Just imagine the potential for tourism in Sydney using AR to take city or museum tours. You can use it to visualise your office refit, or to understand the commercial or industrial space available at the new Aerotropolis.

What are the benefits of AR to Sydney-based companies?

AR can be used in Sydney’s educational institutions to provide interactive learning experiences, allowing students to explore complex subjects through augmented simulations and visualisations.

AR enables businesses in Sydney to visualise and refine product designs in real-time, speeding up the prototyping process and reducing costs.

AR can be used by businesses in Sydney to create unique and memorable advertising campaigns, leveraging interactive AR experiences to engage and connect with audiences.

AR technology in Sydney’s healthcare industry can assist in medical training, surgical planning, and patient education, providing visual overlays and 3D models for better understanding.

Businesses in Sydney can leverage both Web AR and mobile native apps to reach a wider audience and offer AR experiences across various devices, ensuring accessibility and convenience.

Augmented Reality (AR) technology in Sydney enables businesses to create interactive and immersive experiences that captivate and engage customers.

AR apps in Sydney allow customers to virtually try on clothing, accessories, or even visualise furniture and home decor items in their own space, enhancing the shopping experience.

AR can be used by museums, galleries, and tourism businesses in Sydney to offer virtual tours and interactive exhibits, bringing historical sites and artworks to life.

AR apps can superimpose virtual furniture and decorations onto empty spaces, helping potential buyers in Sydney visualise how a property can be furnished and personalised.

AR navigation apps in Sydney can overlay directions and points of interest onto the real-world environment, providing seamless navigation and enhancing the visitor experience.

How is AR being used by companies?

AR has many uses for clients across the Sydney business world. Perhaps the most common is the visualisation of 3D models used during the design process for products, buildings and vehicles. AR allows architects and designers to create renderings that sit with a real world environment as the backdrop, giving a much more accurate interpretation of how a finished project will look. Imagine, for example, being able to place a realistic scaled AR model of the future planned Western Sydney Airport on your desk.

AR can also be very useful for on site training purposes, providing easy access to detailed equipment documentation & models in real-time. The technologies used have many applications in the world of education, using immersive AR technology to make lectures more interesting and dynamic.

There are also many uses for AR in customer facing environments. It is the perfect way to allow customers to try before they buy, with apps allowing them to see how products will look either on their person or in their home. Like this Ikea Place app in this video. One innovation is using AR to see how different paint colours will look on your walls. This has revolutionised the way online retailers can market and sell their products.

In the world of industry and engineering, Augmented reality allows remote experts to superimpose markings and diagrams directly onto the field view. This can help to improve safety and take the pressure of engineers who can’t always be experts in every field.

What does an AR company or studio do?

An augmented reality studio, like 3D Walkabout, uses this new technology to revolutionise the way designers, retailers and engineers work. Our augmented reality technology combines 3D modelling & app development to offer AR models and animations for both interior and exterior areas.

As one of the leading augmented reality companies in Australia, our aim is to utilise this technology to help Sydney businesses grow. We are always developing new AR technology to help connect the real world with immersive digital experiences.

Our team of software developers and designers can help you to create an augmented reality mobile app for IOS or Android. 3D Walkabout will handle the app development for social AR applications for major platforms such as Facebook, Snapchat and Instagram. We can also create reality augmented experiences that you can use directly though a web browser.

Of course, the most immersive augmented reality experience still remains the headset. Using only hand gestures, the user can navigate their way through a complete AR experience, with applications for staff training, visitor experiences, demonstrations, brand launches and much more.

What is the difference between AR and VR?

People often confuse AR with VR, or virtual reality, and while there are some similarities, the two are also very different. Whereas AR superimposes digital elements onto the real world, VR is a completely immersive experience that shuts out the physical world. With VR you can be transported to anywhere in space or time, so long as that environment has been rendered digitally. You are immersed in an experience and then brought back to the real world when it is over.

With AR, the real physical environment remains the same but software for augmented reality development allows a whole world of possibilities to be added to this. There is immense potential in augmented reality Australia for both business and leisure application. AR applications are capable of enhancing the real time experience for everyone from the developers at 505 George Street to educators at Sydney Technical College.

The user does not need to shut themselves off from the world around them but can experience AR situations in real time and space. The other beauty of reality augmented is that it can be used on your phone or tablet, right in front of you. There is no need for extra equipment (although this can also help to improve the experience).

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Our Recent Projects

Frequently Asked Questions

What’s the typical timeframe and cost for an AR project?

Project timelines vary based on complexity, but simple WebAR or AR model viewers can be delivered in 2 to 4 weeks, while fully-featured native apps may take 8 to 12 weeks or more. Costs depend on the number of models, level of interactivity, and development scope, and we provide fixed-price quotes after a scoping session with the client.

Can you track user interaction and engagement with AR experiences?

Yes, we can integrate analytics into both native AR apps and WebAR deployments. This allows clients to track key metrics such as the number of views, session duration, user location, interaction points, and conversion rates, providing valuable insight into how users engage with their AR content.

How do you ensure AR content loads quickly and performs well on mobile?

We optimise every element of an AR experience, from reducing polygon counts in 3D models to compressing textures and using efficient formats like GLB or USDZ. Our team ensures that AR experiences load fast, run smoothly on all modern smartphones, and provide a high-quality visual experience without draining device resources.

What industries do you work with for AR projects?

We work with clients across a wide range of industries including construction, mining, real estate, retail, education, tourism, and manufacturing. Our AR solutions are used for everything from product visualisation and virtual property tours to immersive training modules and historical reconstructions.

Do users need to install anything to view AR experiences?

It depends on the delivery method. WebAR experiences require no installation and can be accessed with a simple link or QR code. Native apps must be downloaded from an app store, but they offer additional features and higher performance. We help clients choose the right approach based on user experience goals and technical needs.

What is Sketchfab and how is it used in AR?

Sketchfab is an online platform for publishing and sharing 3D models, and it includes built-in AR viewing capabilities. We use Sketchfab to host client models, configure interactivity such as annotations or animations, and then embed these models into websites or online portals so users can explore them in 3D or AR from any device.

Can you integrate AR content into our existing website or e-commerce platform?

Absolutely. We can embed AR models directly into websites using WebAR technology or services like Sketchfab, enabling users to view products or environments in 3D and AR directly from their browser. This is especially effective for industries like retail, real estate, and architecture, where visualisation drives engagement and conversion.

Can you create and optimise 3D models for AR?

Yes, we specialise in producing high-quality, lightweight 3D models specifically optimised for AR applications. Our modelling process ensures that models are visually realistic while maintaining low polygon counts for fast performance, and we export them in formats like USDZ, glTF, or GLB to suit different platforms and devices.

How does WebAR differ from native AR apps?

WebAR runs directly through a mobile browser and doesn’t require users to download an app, making it ideal for quick access and mass engagement. Native AR apps, on the other hand, are installed on a user’s device and allow for more advanced features such as persistent tracking, offline access, and higher performance, making them better suited to complex or enterprise-level applications.

What types of AR solutions do you offer?

We develop a range of augmented reality solutions including native mobile apps for iOS and Android, browser-based WebAR experiences that don’t require downloads, and interactive AR models that can be embedded into platforms like Sketchfab. Each solution is tailored to the client’s specific use case, audience, and technical requirements.