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3D RENDERING
3D SCANNING
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Let Customers See the Space Before They Commit
Create an interactive kitchen or interior in the browser where customers can compare layouts, cabinetry, benchtops, finishes, fixtures and furniture — and turn their preferred design into a qualified enquiry.
Interior purchases are rarely based on one product in isolation. Customers are trying to imagine how cabinetry, surfaces, colours, fixtures and furniture will work together in a real space. Static product images and small material samples make that difficult.
A 3D kitchen or interior configurator brings those choices into one visual environment. Customers can test combinations, compare styles and develop a clearer preference before visiting a showroom, speaking to a designer or requesting a quote.
THE EXPERIENCE
What the Experience Could Look Like
Start with a Room or Layout
Customers select a representative room, kitchen footprint, apartment type or pre-designed layout that gives their choices realistic context.
Choose the Major Elements
Swap cabinet profiles, door styles, benchtops, splashbacks, flooring, wall colours, furniture and other key products.
Refine the Details
Compare handles, tapware, appliance finishes, lighting, fabrics and accessories without losing sight of the complete design.
Save the Preferred Scheme
Create a visual summary of selected products and pass it to a showroom consultant, builder, developer or sales team.
FEATURES
Configuration Features for Kitchens and Interiors
Cabinet door profiles, colours and finishes
Benchtop materials, edge profiles and colour ranges
Splashbacks, wall finishes and paint colours
Flooring materials and patterns
Handles, hardware and cabinetry details
Tapware, sinks and visible appliances
Furniture ranges, upholstery and fabric selections
Lighting products and visible fittings
Room style presets and curated design schemes
Day, evening or alternative lighting views
Camera viewpoints, zoom and room navigation
Saved schemes, screenshots and PDF selection schedules
Product information, care details and downloadable specifications
Book-a-consultation, showroom or quote-request actions
USE CASES
Three Ways Interior Brands Can Use a Configurator
Inspiration Tool
Help early-stage customers explore styles and discover products without requiring them to understand technical design software. Curated palettes and starting schemes keep the experience approachable and engaging.
Selection Tool
Guide buyers through an organised schedule of available finishes and fixtures for a specific home, apartment, renovation package or product range — with standard and upgrade options clearly presented.
Sales Consultation Tool
Allow a salesperson or interior designer to work through options with the customer in a showroom or remote appointment and leave with a documented preferred scheme ready for follow-up.
DESIGN PHILOSOPHY
Built for the Way Interior Decisions Are Made
Customers may begin with a style, a colour, a benchtop or a piece of furniture. The configurator should allow enough freedom to explore without turning the experience into a complicated design application. We structure the interface around the decisions that matter most, using guided steps, curated combinations or direct object selection depending on the audience.
For consumers
Visual and straightforward — language and controls stay simple, guided steps, curated palettes.
For trade users
Additional detail through product codes, ranges, upgrade categories and exportable selection summaries.
INDUSTRIES
Where Kitchen and Interior Configurators Add Value
Kitchen and Cabinetry Manufacturers
Show door styles, finishes, benchtops and accessories in a complete kitchen rather than as separate samples. Use the finished scheme to support dealer or showroom enquiries.
Home Builders and Property Developers
Give buyers a structured way to explore standard inclusions, upgrade packages and colour schemes for a house or apartment before a formal selections appointment.
Furniture and Interior Product Retailers
Let customers compare furniture, fabrics, materials and colour combinations within realistic room settings and move from inspiration to a product list ready for purchase.
Showrooms and Design Consultants
Use a branded consultation tool to create a stronger visual conversation, record preferences and reduce uncertainty around combinations — whether in person or via a remote appointment.
THE BUSINESS CASE
A Better Starting Point for the Sales Conversation
A configurator will not replace every designer, showroom appointment or technical drawing. It can make those interactions more productive. When the customer arrives with a preferred palette, layout or product selection, the team can spend less time establishing basic preferences and more time checking suitability, refining the design and closing the sale.
Increase customer engagement with high-consideration purchases
Make finish and product ranges easier to navigate
Help customers compare combinations without relying on imagination
Encourage earlier commitment to a style or scheme
Capture product preferences before an appointment
Support remote customers who cannot easily visit a showroom
Present standard and upgrade options consistently
Generate visual content for follow-up and internal approval
OUR PROCESS
How We Build the Configurator
We begin with the customer journey and the product catalogue, not the technology.
Review the product range and selection process
We review available layouts, catalogue depth and how customers currently make decisions — online and in-person.
Agree on 3D assets and material representation
We agree which products require accurate 3D models and which can be represented through textures or material changes for web performance.
Design the room experience and interface
We design a room experience and interface that matches the buyer’s level of knowledge — consumer-friendly or trade-detailed as required.
Build selection logic and enquiry workflow
We build the selection logic, visual changes, product information and enquiry or booking workflow into the experience.
Test combinations with your team
We test combinations with product, sales, design and marketing teams — checking visual accuracy, allowed combinations and user behaviour before launch.
Launch and update as ranges change
We launch the experience and create a practical process for future range updates as products, finishes and options evolve.
Frequently Asked Questions
Can customers design an entire kitchen from scratch?
A configurator can support different levels of freedom. For many businesses, a guided layout or a set of representative kitchen designs creates a simpler and more reliable customer experience than a full technical planner. We define the appropriate level during scoping.
Can we include our real finishes and product ranges?
Yes. Supplied product references, texture samples, photographs, colour values and specifications can be used to represent approved ranges. The required visual fidelity depends on how closely customers need to assess the material online.
Can it be used for new-home colour selections?
Yes. A configurator can present standard inclusions, upgrade options, curated schemes and room-specific selections for builders and developers. The final choices can be summarised for review by the sales or selections team.
Can customers book a showroom appointment from the configurator?
Yes. Calls to action can include booking a consultation, locating a showroom, requesting samples, contacting a dealer or submitting the selected scheme with an enquiry.
Can the configurator produce a selection schedule?
Yes. It can create a summary containing chosen products, names, codes, images and other agreed information. This can be emailed, downloaded or passed into another system, subject to the integration scope.
How realistic will the materials look?
We can produce high-quality real-time materials and lighting, but appearance will still vary between screens and should not replace physical samples where colour or texture approval is critical. The tool should include an appropriate disclaimer.
Can the range be updated after launch?
Yes. We can plan the configurator so products, finishes and content can be updated. The most suitable update process depends on the frequency of change and whether the business requires direct content management access.