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3D RENDERING
3D SCANNING
XR DEVELOPMENT
Connect the Campaign with the Customer’s World
Use augmented reality to let customers try, place, explore and interact with products across advertising, ecommerce, stores and events.
WHY IT WORKS
AR Works When It Removes a Buying Barrier
Retail AR is often presented as a way to attract attention. Attention is useful, but it is not enough. The strongest experiences solve a customer problem: Will this fit? How will it look? What is the difference between these products? Where can I find it? What happens if I choose this option? An AR campaign can be playful, useful or both. The right concept depends on where the customer is in the buying journey and what action the business wants to create.
WHAT AR CAN DO
Five Retail Jobs AR Can Do
Try It
Preview selected fashion, beauty or accessory products using face, body or image tracking where the product and platform are suitable.
Explore It
Open an interactive 3D product, reveal hidden features, compare variations or trigger content from a store display, advert or pack.
Place It
View furniture, appliances, equipment, décor or other spatial products at approximate scale within the customer’s home or workplace.
Find It
Add AR wayfinding, shelf guidance or promotional overlays to help customers locate products and understand the offer within a physical retail environment.
THE CUSTOMER JOURNEY
Across the Customer Journey
Use digital advertising, outdoor media, packaging or social content to launch a distinctive AR moment that gives the campaign a clear idea.
Help customers examine, compare, place or try products while they are deciding whether the item is suitable.
Extend limited shelf and display space with product information, demonstrations, offers and guided discovery.
Provide setup guidance, product education, loyalty content, accessories, service information or reasons to return.
CAPABILITIES
Retail AR Functions
DESIGN PRINCIPLES
Design for the Real Retail Environment
A customer at home has different time, space and connectivity from someone standing in an aisle. An event may use staff, signage and strong Wi-Fi, while a paid social campaign needs immediate access with almost no explanation. We design the experience around the actual environment rather than forcing the same interaction everywhere.
How the customer discovers the experience
Whether an app download is realistic
Available space and lighting
Product model complexity and scale expectations
Store connectivity and device restrictions
Whether staff will support the interaction
How offers, stock and product information stay current
Which analytics and privacy consent are required
HONEST EXPECTATIONS
Not Every Product Is Suitable for the Same AR Approach
Virtual placement is good for understanding approximate size and appearance, but it does not guarantee fit. Virtual try-on quality depends on the product category, tracking method and device. Colour and material appearance varies between screens and lighting conditions.
The customer promise should match what the technology can reliably deliver. Clear limitations build more trust than overstating accuracy.
OUR PROCESS
Campaign and Experience Development
Choose the customer problem
Define the buying barrier and measurable next action.
Select campaign channel
Physical touchpoints and delivery method agreed.
Prototype core interaction
Test before producing the full content set.
Create and optimise assets
3D products, effects, animation and interface content.
Build connections
Commerce, store, form and analytics integrations.
Test in real conditions
Real products, devices, lighting and customer behaviour.
Launch and reuse
Support, updates and post-campaign asset reuse planned.
Commercial Benefits
Frequently Asked Questions
What is retail AR?
Retail AR uses a phone or tablet to place digital products, information or effects into the customer’s real environment. It can support product placement, try-on, demonstrations, campaigns and in-store experiences.
Can customers view products in their home?
Yes. Suitable products can be placed on detected surfaces at approximate scale. The experience should not be treated as a guarantee of exact fit without separate measurement checks.
Can AR support virtual try-on?
For some categories. Face, body and image tracking can support selected products, but quality and suitability vary. The product category and target device range need testing.
Can customers buy from the AR experience?
Yes. It can link to ecommerce, add selected information to a product journey or direct customers to a store or dealer. Deeper cart integration depends on the commerce platform.
Do we need 3D models of every product?
Most 3D placement and configuration experiences need optimised product assets. Existing CAD or CGI may help, or priority products can be modelled specifically for AR.
Can AR work in a physical store?
Yes, but lighting, connectivity, aisle space, signage, customer flow and staff support need to be considered during design and testing.
How should success be measured?
Measures should reflect the job of the experience: product interactions, completed placements, selected options, store actions, add-to-cart activity, leads or campaign participation rather than launch numbers alone.