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3D RENDERING
3D SCANNING
XR DEVELOPMENT
Reveal More of the Place Visitors Came to See
Layer stories, characters, reconstructions and interactive information onto real destinations through a visitor’s phone or a managed device.
Tourism and cultural sites often need to communicate stories that are no longer visible: a former building, an historic event, a natural process, an Indigenous narrative, a hidden artefact or a future conservation outcome. Physical signs can provide facts, but they cannot reconstruct the scene or adapt easily for different audiences.
AR allows visitors to remain engaged with the real place while accessing digital interpretation in context. The experience can be delivered at selected points along a trail, throughout an attraction or as part of a guided program.
THE EXPERIENCE
A Visitor Journey Built Around Place
Discover
Use a map, marker, sign or location prompt to guide visitors toward meaningful points rather than asking them to stare continuously at the screen.
Reveal
Reconstruct a lost structure, restore an artefact, introduce wildlife or reveal a hidden layer aligned to the real environment.
Listen
Deliver narration, oral histories, character dialogue, ambient sound and multilingual interpretation tied to the visitor's location.
Interact
Invite the visitor to make choices, collect items, solve a challenge, compare time periods or explore an object from multiple angles.
Continue
Connect to further stories, nearby businesses, bookings, donations, events, educational material or post-visit content.
APPLICATIONS
Applications for Tourism and Culture
Historic reconstructions and then-and-now views
Heritage trails and self-guided town walks
Museum and gallery interpretation
Wildlife, marine and environmental education
Public art and digital sculpture trails
Visitor-centre experiences
Interactive maps and destination discovery
Cultural storytelling with appropriate custodians
Family activities, games and collectible content
School excursion and curriculum layers
Event overlays and seasonal programs
Accessible audio, captions and language options
DESIGN PHILOSOPHY
Protect the Experience of the Real Place
Short, purposeful interactions at defined locations — not constant screen engagement
Prompts and audio that direct attention back to the real site after each interaction
Interaction rhythm designed around walking pace, dwell time and group movement
Safety considerations built into placement — roads, water, cliffs and sensitive areas
DELIVERY OPTIONS
Three Ways to Deliver the Experience
WebAR for Immediate Access
Visitors scan a QR code or open a link and access the experience in a supported browser. Useful for casual visitors and short interactions where reducing download friction matters.
Destination or Attraction App
A dedicated app can combine AR with maps, saved content, tickets, push notifications, accessibility features and multiple experiences across a destination.
Managed Devices
Museums, visitor centres and guided tours can supply configured phones or tablets where the experience needs consistent hardware, controlled content or staff support.
PRACTICAL PLANNING
Practical Site Considerations
Every site is different. We work through these considerations during scoping to ensure the experience is designed for the real conditions visitors will encounter — not just the ideal ones.
Mobile coverage and public Wi-Fi
Connectivity availability across the site affects whether content can be downloaded on demand or must be preloaded.
Outdoor glare, weather and device handling
Bright sunlight, rain and physical terrain affect how visitors hold and interact with devices.
Visitor safety near hazards
Roads, water, cliffs and sensitive areas inform where interactions are triggered and how long they last.
Location accuracy and visual tracking
GPS accuracy and surface tracking quality vary between environments and determine the best trigger method.
Accessibility and alternative formats
Captions, audio description, high-contrast text and non-AR alternatives ensure the experience is inclusive.
Cultural authority and content governance
Permissions, Traditional Owner consultation and content approval processes are established before production begins.
Languages and translation maintenance
Multilingual content must be planned as an ongoing commitment, not a one-time deliverable.
Signage, QR placement and visitor instructions
Physical wayfinding and instructions are essential — the best AR experience fails if visitors cannot find the entry point.
Seasonal and site-change planning
Seasonal opening hours, events and changes to the physical site must be reflected in the digital experience.
Device support for loan-device programs
Staff-led or loan-device programs require device management, charging infrastructure and content update workflows.
From Story to Visitor Experience
Define visitor groups, site, stories and movement
We map who visits, how they move through the site and which stories or moments matter most to communicate.
Work with content owners and subject specialists
Historians, Traditional Owners, curators and scientists contribute to accuracy, authority and cultural appropriateness.
Choose the right mix of AR, audio, map, video and physical interpretation
Not every moment needs AR. We mix formats based on what serves the story and the visitor best at each stop.
Prototype the experience onsite before producing every asset
We test trigger behaviour, dwell time, lighting and movement with real visitors before committing to full production.
Create 3D reconstructions, animation, narration and interface
All digital assets are built to approved specifications — visual, audio and interactive — then integrated into the delivery platform.
Test with visitors in real conditions
Real lighting, real connectivity and real movement conditions are tested with representative visitors before launch.
Launch with signage, staff guidance, analytics and a maintenance plan
Go-live includes physical wayfinding, staff briefing, analytics setup and a clear process for content updates over time.
Value for Destinations and Attractions
Make invisible history or natural processes visible without permanent infrastructure
Create new reasons to explore several locations across the site or destination
Support multilingual and family-focused experiences from the same core content
Refresh seasonal content without replacing signage or physical interpretation panels
Connect visitors with bookings, events and local businesses during or after the experience
Collect evidence about which stories and locations attract the most visitor engagement
Create digital assets that can support marketing, education and grant reporting
Add interpretation without major permanent infrastructure investment
Frequently Asked Questions
Does the visitor need an app?
Not necessarily. WebAR can provide access through a browser, while a dedicated app is better suited to larger trails, maps, ticketing, saved content or repeated destination use.
Can AR reconstruct a historic building?
Yes. A 3D reconstruction can be placed in relation to the current site, using available drawings, photographs, archaeology and expert interpretation. The level of certainty should be communicated where evidence is incomplete.
Will it work outdoors?
Yes, but outdoor light, weather, location accuracy, surface tracking and mobile coverage affect the design. Onsite prototyping is important.
Can the experience support several languages?
Yes. Text, captions and narration can be provided in multiple languages. Translation, audio production and ongoing updates need to be included in the content plan.
Can visitors use it without mobile coverage?
Possibly through preloaded app content or managed devices. Browser-based experiences usually need connectivity unless a specific offline approach is developed.
Can it be made accessible?
Accessible alternatives can include captions, audio description, high-contrast text, seated-use options and non-AR content. Requirements should be defined with representative users.
How do we avoid visitors looking at their phones constantly?
We design short interactions at selected locations and use audio, prompts and physical observation tasks to direct attention back to the site.