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XR DEVELOPMENT
Turn the Product into the Entry Point
Use augmented reality to unlock interactive stories, demonstrations, competitions and digital content directly from packaging, print or the physical product.
No Plugin · No Download
Runs in any modern browser on desktop, tablet and mobile without installation
Real-Time 3D Rendering
WebGL-powered experiences with lighting, shadow and material response as users interact
Embeds Anywhere
Product pages, campaign sites, emails, QR codes and social links
A 3D web experience is not a video and it is not a static image. It is a live, interactive moment with a product or space — inside the browser, on the customer's own device.
3D Walkabout builds custom 3D web experiences that run entirely in the browser using WebGL and real-time rendering technology. These are not embedded videos or image sliders. They are interactive environments and product viewers where users can orbit, zoom, pan, trigger animations and explore spatial information — without leaving the page they are on.
The format suits any context where a two-dimensional image cannot adequately communicate what makes a product or space compelling — whether that is geometry, scale, finish, function, layout or the relationship between components. The experience loads fast, works across devices and can be embedded directly inside existing websites and marketing platforms.
EXPERIENCE TYPES
Three Kinds of 3D Web Experience
3D Product Viewer
Orbit, zoom, inspect
A product viewer lets customers rotate, zoom and inspect a product from any angle — replacing a static image gallery with a live, interactive object. The viewer can include hotspots for product details, animation triggers and material switching.
- Full 360° orbit and close-up zoom
- Material, colour and finish switching
- Hotspots with product information
- Exploded view and assembly animation
- Embeds in any product page or CMS
Virtual Showroom
Explore, navigate, discover
A virtual showroom is a navigable 3D environment built around a brand, product range or space. Users walk through the environment, explore products in context, click hotspots and access information — without leaving the browser.
- First-person or third-person navigation
- Products displayed in context within the space
- Interactive hotspots, panels and media
- Ambient brand environment and lighting
- Linked enquiry, catalogue or ecommerce
Interactive Model Explorer
Reveal, layer, understand
A model explorer lets users interact with layered or complex 3D content — revealing internal structure, isolating systems, stepping through a sequence or comparing before-and-after states. Useful for technical products, architectural proposals and educational content.
- Layer toggles and system isolation
- Section cuts and exploded views
- Animated sequences and before/after
- Annotation and dimensioning overlays
- Used for technical, architectural and scientific content
WHY IT WORKS
Why 3D Web Outperforms Static Images
Static image
Fixed viewpoint — one angle chosen by the photographer
Cannot zoom into detail or inspect from a different side
Cannot show how parts assemble or how systems connect
Cannot change colour or material without a reshooting
Cannot provide spatial context or scale reference dynamically
3D web experience
Full 360° orbit — customer chooses every angle and viewpoint
Zoom into any surface detail or feature without pixel degradation
Reveal internal assembly, component relationships or hidden areas
Switch colour, material or configuration in real time
Embed spatial dimension, comparison and annotation contextually
A static photograph communicates one version of a product from one angle. A 3D web experience communicates the product itself — any angle, any detail, any state. For high-consideration purchases, complex products and premium brands, that difference in depth translates directly into buyer confidence.
USE CASES
Where 3D Web Experiences Work
Ecommerce and Product Marketing
Replace flat image galleries with an interactive product viewer that lets buyers inspect every angle, switch finish options and zoom into detail before purchase. Reduces uncertainty, builds confidence and differentiates the product listing.
Trade Shows and Exhibition Displays
Deploy an interactive 3D experience on a touchscreen at a trade stand — allowing visitors to explore products, configurations or models that cannot physically be present at the event, without requiring a specialist operator.
Architecture, Property and Infrastructure
Navigate a building, precinct or development before it is built. Present a design proposal in an interactive format that clients can explore from any angle — far more communicative than a static render or a PDF.
Technical and Industrial Products
Communicate how complex equipment works — reveal internal mechanisms, isolate components, animate a process or step through a procedure. Useful for sales presentations, technical documentation and product launch support.
Brand Environments and Campaign Experiences
Create an immersive branded digital space — a virtual flagship, a product launch environment or an interactive campaign destination — that goes beyond a standard landing page and gives visitors something to genuinely explore.
TECHNICAL APPROACH
How We Build 3D Web Experiences
The quality of an AR experience depends directly on the quality of the underlying 3D model. A poorly optimised or inaccurate model will not read as realistic when placed in a real environment. We assess each product’s available references — CAD files, engineering drawings, photography and physical dimensions — and determine the most effective approach for producing an AR-ready asset.
Rendering Technology
Built on WebGL, Three.js and related libraries for real-time rendering in any modern browser. Physically-based rendering with environment maps, shadows and material response.
Asset Optimisation
3D models are compressed, level-of-detail processed and delivered in formats optimised for web — typically glTF/GLB — ensuring fast load times without visible quality loss.
Device Compatibility
Experiences are tested across current desktop, tablet and mobile devices. Performance profiles are adjusted to maintain frame rate and responsiveness on lower-powered devices.
Embedding
Experiences can be embedded as an iframe into any existing website, loaded as a standalone page or accessed via a direct link from email, advertising or QR code.
Interaction Layer
Custom interaction logic — hotspots, material switching, animation triggers, UI panels and user progress — is built on top of the 3D scene to match the intended user journey.
Integration
Product data, pricing and CMS content can be connected where required. Analytics events can be tracked for key interactions and passed to standard web analytics platforms.
THE ASSETS
Where the 3D Models Come From
The quality and accuracy of a 3D web experience depends on the quality of the underlying 3D model. We assess available references — existing CAD files, engineering drawings, photography and physical dimensions — and determine the best approach for producing an optimised web-ready asset.
We also connect 3D web experiences with AR visualisation and product configurators — meaning the same asset can power multiple customer touchpoints from a single source of 3D truth.
BENEFITS
Benefits of 3D Web Experiences
The quality of an AR experience depends directly on the quality of the underlying 3D model. A poorly optimised or inaccurate model will not read as realistic when placed in a real environment. We assess each product’s available references — CAD files, engineering drawings, photography and physical dimensions — and determine the most effective approach for producing an AR-ready asset.
Frequently Asked Questions
What is a product activation using AR?
It is an augmented reality experience launched from a physical product, package, label, display or printed trigger. Digital content is placed over or around the real item through a phone or tablet.
Does the customer need to download an app?
Not always. WebAR can launch through a browser from a QR code or link. A dedicated app may be appropriate for more advanced or repeated experiences.
Can AR recognise our packaging?
Often, yes. Image recognition can use approved packaging artwork or another visual target, but curved surfaces, reflections, redesigns and low-contrast artwork can affect reliability.
Can the activation link to ecommerce?
Yes. The experience can direct users to a product page, retailer, checkout, dealer, registration form or other approved commercial action.
Can campaign interactions be measured?
Yes. Launches, content views, selections and completed actions can be tracked subject to the platform, analytics configuration and privacy requirements.
Can the experience continue after a promotion ends?
Yes, if ongoing hosting, content and packaging relevance are planned. Temporary competition or offer elements can also be replaced with evergreen product content.
How long does an AR activation take to develop?
Timing depends on the concept, asset creation, packaging approvals, device testing and integrations. A focused WebAR activation is very different from a branded app with accounts and repeated content.
Can we use our Revit or BIM model?
Often. BIM models usually need geometry reduction, material preparation and removal of unnecessary data before they perform well on mobile devices.