HOME
3D RENDERING
3D SCANNING
XR DEVELOPMENT
AUGMENTED REALITY (AR) BRISBANE
We are an Brisbane AR studio specialising in building AR applications for mobile, web & headsets. Contact our team today to brainstorm your ideas.
AR Development
In its simplest form, Augmented Reality (AR) allows businesses to use technology to overlay digital data on to the real world. Although this is making big waves in a range of industries across Brisbane, it is only just out of its infancy stage and starting to show consumers what it can do. However, as a creative force in business, augmented reality is very definitely here to stay. Which is why, if you operate in Brisbane, you really can’t afford to ignore it. Augmented reality apps come in two forms: location-based and marker-based. Location-based apps use the mobile capabilities of devices to monitor position. This has many applications in location-sensitive functionality. Everything from finding your way up Mt Nebo to viewing the stars in the night sky is location-based augmented reality.
What industry is your business wanting to use AR in?
What are the benefits of Augmented Reality for your business in Brisbane?
Augmentation of product catalogues and promotional materials
Visualising 3D models in real-life settings using the metaverse
Enhancing the viewing experience of live events and performances on the sunshine coast
CProviding virtual tours of buildings and facilities in Qld
Create more memorable experiences for customers
Increase customer engagement and improve customer retention
Provide real-time data insights
Improve workflow efficiency for your company to help with the development
Augmented reality applications help increase sales by bringing new customers into the fold across Australia
Enabling customers to access information about products and services in more accessible ways
What does AR app development involve?
Augmented reality app development should always start with the desired end result front of mind. AR creation requires a combination of skills including 3D modelling, computer vision and imaging expertise. You also need a knowledge of, and passion for, existing mobile technologies. As AR involves superimposing 3D imagery over real-time images, it also requires image processing expertise. This will allow developers to track markers and natural features in any environment.
When using computer software, you also need to bear in mind that images should look realistic, aligning with the real world. This can be tricky to get right but is fundamental to success. The UI/UX also needs to be intuitive otherwise it will provide little value to the end user.
What is an AR experience?
Part of the appeal of augmented reality for businesses in Australia is that it can help you to create experiences that connect with customers in an entirely new way. Big brands are already adopting augmented reality technology to try and offer innovative content and sales solutions. For example, you can now ‘try on’ Gucci shoes by simply pointing your phone at your feet and selecting the styles you want to experience.
The Ikea Place function lets you see how furniture might look in your home once assembled, with the app being 98% accurate in terms of scale. Images are rendered to incorporate light and shade for a more realistic augmented reality experience.
However, it’s not just large scale multinationals that can benefit from this kind of reality augmented technology. There are practical applications for businesses all across Brisbane too. The technology required for augmented reality is more affordable and common than its sister technology, virtual reality (VR). As long as customers have a smartphone or tablet they can experience augmented visuals while VR requires a specialist headset.
For example, interior designers and builders in Brisbane can show clients what finished designs and projects will look like in their own home in St Lucia. This helps customers to make an emotional connection far beyond just looking at drawings and schematics. Construction firms can use it to show what an extension will look like when finished, using the real time image of your home in Pullenvale as the base.
In retail and the service industry, AR can be used to let customers experiment with different hairstyles and make up options in city hairdressers or South Brisbane salons, or view different colour sports cars at a dealership in Dutton Park.
Of course, while augmented reality technology works on smart phones and tablets, for a more immersive experience it is also possible to use headsets and other tech options.
Get an Instant Quote on 1800 418 398
If you’d like to receive our full ‘Augmented Reality for Businesses Information Pack & Price List‘ please add your details below.
Our Recent Projects
-
City of Canning Unreal Engine 5 | Interactive Digital Twin Development 3D Walkabout built an interactive UE5 city model for the City of Canning with -
CSIRO Murchison Observatory – AR Telescope App This iOS app offers an immersive AR experience, allowing users to view and interact with the antennas from -
Shire of Beverley: AR Mobile Heritage Trail App A native tourism and heritage iOS/Android AR mobile app that helps tell the local stories and -
Alcoa: Dwellingup Visitor Centre AR & VR Applications We were approached by Alcoa to create a VR 360 video application plus an AR mobile -
VR Road Safety: The Truck of the Future – iNSTRUCKTA! iNSTRUCKTA! is a truck and customised semi-trailer which expands into a cutting-edge education space. -
Reinforced Earth: VR Concrete Fabrication Application Designed for their sales and marketing team to engage new clients and showcase the unique features of the
Frequently Asked Questions
What’s the typical timeframe and cost for an AR project?
Project timelines vary based on complexity, but simple WebAR or AR model viewers can be delivered in 2 to 4 weeks, while fully-featured native apps may take 8 to 12 weeks or more. Costs depend on the number of models, level of interactivity, and development scope, and we provide fixed-price quotes after a scoping session with the client.
Can you track user interaction and engagement with AR experiences?
Yes, we can integrate analytics into both native AR apps and WebAR deployments. This allows clients to track key metrics such as the number of views, session duration, user location, interaction points, and conversion rates, providing valuable insight into how users engage with their AR content.
How do you ensure AR content loads quickly and performs well on mobile?
We optimise every element of an AR experience, from reducing polygon counts in 3D models to compressing textures and using efficient formats like GLB or USDZ. Our team ensures that AR experiences load fast, run smoothly on all modern smartphones, and provide a high-quality visual experience without draining device resources.
What industries do you work with for AR projects?
We work with clients across a wide range of industries including construction, mining, real estate, retail, education, tourism, and manufacturing. Our AR solutions are used for everything from product visualisation and virtual property tours to immersive training modules and historical reconstructions.
Do users need to install anything to view AR experiences?
It depends on the delivery method. WebAR experiences require no installation and can be accessed with a simple link or QR code. Native apps must be downloaded from an app store, but they offer additional features and higher performance. We help clients choose the right approach based on user experience goals and technical needs.
What is Sketchfab and how is it used in AR?
Sketchfab is an online platform for publishing and sharing 3D models, and it includes built-in AR viewing capabilities. We use Sketchfab to host client models, configure interactivity such as annotations or animations, and then embed these models into websites or online portals so users can explore them in 3D or AR from any device.
Can you integrate AR content into our existing website or e-commerce platform?
Absolutely. We can embed AR models directly into websites using WebAR technology or services like Sketchfab, enabling users to view products or environments in 3D and AR directly from their browser. This is especially effective for industries like retail, real estate, and architecture, where visualisation drives engagement and conversion.
Can you create and optimise 3D models for AR?
Yes, we specialise in producing high-quality, lightweight 3D models specifically optimised for AR applications. Our modelling process ensures that models are visually realistic while maintaining low polygon counts for fast performance, and we export them in formats like USDZ, glTF, or GLB to suit different platforms and devices.
How does WebAR differ from native AR apps?
WebAR runs directly through a mobile browser and doesn’t require users to download an app, making it ideal for quick access and mass engagement. Native AR apps, on the other hand, are installed on a user’s device and allow for more advanced features such as persistent tracking, offline access, and higher performance, making them better suited to complex or enterprise-level applications.
What types of AR solutions do you offer?
We develop a range of augmented reality solutions including native mobile apps for iOS and Android, browser-based WebAR experiences that don’t require downloads, and interactive AR models that can be embedded into platforms like Sketchfab. Each solution is tailored to the client’s specific use case, audience, and technical requirements.