Conferences and trade shows are important spaces in which those involved in the medical field can network, learn about new devices and equipment, and browse exhibition halls. VR and AR technological development is making these events more accessible, more user-friendly, and more engaging than ever before. With virtual and augmented reality inclusions, medical conferences and trade shows provide unforgettable experiences for attendees, boost product sales, and offer great benefits for PR. Learn more about the impact of these immersive technologies in the medical exhibition space, and how they make a difference to attendees, vendors and organisers alike.
Conferences and trade shows are designed to bring industry professionals and practitioners together to browse products and services, to network, or to discuss a particular topic or innovation. Attendees can mingle at these events, connect with potential partners, learn more about a new business or company in the industry, and purchase equipment or items that will better their medical practice. Presenters benefit, too – they’ll receive media coverage of their products and services, more brand awareness, and more clients. There are limitations of these events in that visitors do need to travel. The expense of travelling to trade shows and conferences to exhibit products means that companies are limited in how many clients they can attract, and how much they can network.
Virtual and augmented realities offer great benefits for these events. They mean that people can visit booths remotely, allowing providers to exhibit their products and services to a broader audience and potentially attract more business. For providers shipping their products internationally, this means their ROI will steadily increase. Providers can produce an app for people to download to follow the event virtually and to continue to browse their exhibition and products even after the trade show has ended. They can even bring VR headsets as an opportunity for attendees to enter into interactive, memorable experiences that generate leads and sales.
How do these technologies improve medical exhibitions, conferences and trade shows? VR medical conferences or trade shows are much more streamlined, and offer the opportunity to create immersive visualised scenarios to engage attendees. Virtual event hosting means that attendees can browse products, network with other interested conference-goers, and attend workshops or seminars all from the comfort of home. They can freely walk through the exhibition space and explore what’s on offer without needing to travel. Manufacturers or producers of medical devices or equipment can use XR to present their equipment, reducing the costs needed to transport and set up equipment for live shows. With virtual reality headsets, they can provide an interactive demonstration of their products and how they can be applied within the medical space.
XR’s also great for health education experiences, with the possibility for instructors or presenters to create branded 360 videos or apps detailing proper VR healthcare techniques and VR treatments. Those representing medical facilities or practices could even offer VR tours of their centres, with attendees able to walk through a perfectly-rendered VR hospital or observe a VR surgery. These technologies are even beneficial for recruitment and training – they allow candidates to learn more about workplaces and offer immersive training in pharma and in the promotion of new devices.
VR and AR technologies enhance medical conferences and trade shows, making them more accessible, user-friendly, and engaging for attendees.
These immersive technologies allow remote visits to booths, expanding audience reach and potential business opportunities.
Virtual events streamline experiences, enabling attendees to browse products, network, and attend workshops from the comfort of their homes.
Manufacturers can use XR to present medical equipment, reducing costs and providing interactive demonstrations.
VR and AR have significant applications in health education, facility tours, recruitment, and immersive training for medical professionals.
FAQs
Do hospitals use AR?
AR is coming into its own in the hospital environment and is being used to enhance the work of X-rays and similar scans. AR can be used to create 3D models of patients in order to diagnose ailments more quickly and therefore provide solutions in a faster manner.
How is augmented reality helping doctors?
When it comes to treatments, AR can help hugely in diagnosing illnesses quickly and therefore providing the correct treatment in as little time as possible. In the medical field, this is crucial as it can mean the difference between life and death in some situations.
How is augmented reality used in surgery?
During surgery, it is possible for a doctor to use an AR headset to display notes on the patient which could be crucial as well as scans or images taken before the event. In surgery, AR has been proven to help increase the speed of access to these documents and such important information at a moment when speed is key.
What are the benefits of augmented reality to patients and health workers?
One of the main benefits of AR for patients is how it can be used to demonstrate any problems or internal issues. This can make a diagnosis much easier to understand and therefore less scary. Putting nervous patients at ease can be a great help in ensuring they agree to receive important surgery or treatments.
What are AR applications that are used in medicine?
Using AR, nurses and doctors can be trained much more efficiently and in a way that ensures they are physically understanding the processes that need to be undertaken. It also means doctors can practise tricky surgeries as many times as possible before undertaking the procedure on a real person.
Do doctors use augmented reality?
In hospitals, AR is used by doctors already. In some remarkable cases, augmented reality has been used by surgeons to practice detailed procedures. In another case, an AR headset allowed a surgeon to view previous images taken as well as patient notes during an in-depth surgery to assist with the process.
How is augmented reality being used in healthcare?
When a patient first arrives, 3D scans can help to locate internal injuries and understand the extent of problems quickly and efficiently. This means treatment can be prescribed much faster, potentially improving the prognosis. For patients, AR can be used to help explain issues and procedures.
How virtual reality is used in medicine?
Virtual reality has seen a lot of success in the area of pain management. VR is a highly effective method of drawing and holding the attention of a patient, stimulating the brain and keeping patients entertained. This immersion is ideal for potentially painful procedures like skin grafts or injections.
Do doctors use virtual reality?
Yes! Doctors use VR training for a series of purposes, including explaining in more detail what a patient’s condition means. By putting a patient into a VR landscape, doctors use hyperrealistic models to present the injuries that a patient is suffering from and how the causes of these injuries worsen conditions, acting as a preventative measure.
Is VR used in hospitals?
VR is being used in hospitals, both in training staff and in patients. Patients use VR for a range of reasons, including learning all about their treatments, stimulating the minds of patients undergoing psychological therapy and using games to support the use of physical therapy in the case of long-term injuries.
How is VR used in healthcare and surgery?
VR primarily has been used in surgery and training new surgeons. By creating 3D environments and virtual patients ready for interaction, trainee surgeons complete the procedures that they would on standard patients without the hospital having to pay for dummies for the operation or risking the health of actual patients.
How has virtual reality helped in healthcare?
Virtual reality has helped in healthcare in a range of ways, with one of the most important being information transfer. Patients specifically learn a lot through the use of VR in healthcare, as they see visual representations of their own illnesses or conditions and watch 3D representations of what their treatments are.
What is virtual reality in healthcare?
Virtual reality refers to the use of systems that create 3D environments that users visit through the use of VR headsets and controllers that go into a user’s hands. VR in healthcare refers to the use of these systems in a healthcare environment, typically through training and patient interaction.
What are AR applications that are used in medicine?
Using AR, nurses and doctors can be trained much more efficiently and in a way that ensures they are physically understanding the processes that need to be undertaken. It also means doctors can practise tricky surgeries as many times as possible before undertaking the procedure on a real person.
Do doctors use augmented reality?
In hospitals, AR is used by doctors already. In some remarkable cases, augmented reality has been used by surgeons to practice detailed procedures. In another case, an AR headset allowed a surgeon to view previous images taken as well as patient notes during an in-depth surgery to assist with the process.
How is augmented reality being used in healthcare?
When a patient first arrives, 3D scans can help to locate internal injuries and understand the extent of problems quickly and efficiently. This means treatment can be prescribed much faster, potentially improving the prognosis. For patients, AR can be used to help explain issues and procedures.
