Matterport and the Future of Virtual Property Tours: What Buyers Expect in 2025

How Matterport is Revolutionising Virtual Property Experiences

The way people explore properties has changed dramatically over the last few years.

Gone are the days when buyers had to rely solely on static photos or brief video walkthroughs. Yes, they’re still around and most property websites still use these, and they are still helpful. But now, with Matterport, prospective tenants can step inside a new home, office, retail space and more from anywhere in the world with just a few clicks.

The low down:

Matterport’s 3D technology creates immersive, interactive virtual tours that make it feel like you’re physically walking through a property. Using advanced cameras and AI-powered software, Matterport scans every inch of a space, generating a detailed digital twin that buyers can move through freely. This means potential homeowners and investors can explore properties as if they were actually there, without the need to book a visit.

For sellers and real estate agents, this technology is huge. Listings with Matterport tours attract more views, generate higher engagement, and often lead to faster sales. Instead of sifting through multiple in-person viewings, serious buyers can shortlist properties more efficiently, making the entire process smoother for everyone involved.

Plus, Matterport’s ability to create accurate floor plans, dollhouse views, and even AR-compatible models adds another layer of convenience. Whether buyers want to visualise furniture placement or get a better sense of the property’s layout, these features provide deeper insights that traditional listings simply can’t match.

What Features Make Virtual Property Tours Appealing to Buyers?

There are quite a few!

The main appeal with virtual property tours is the level of immersion they offer. Photos and videos of properties are great, but nothing beats a personal viewing so you can really experience the look and feel of a space. Virtual property tours essentially place you in that property; it’s the closest thing you can get to actually being there in person.

Here are the key features that make Matterport-powered virtual tours so appealing:

High-Resolution 3D Imaging and Interactive Walkthroughs

As we just mentioned, arguably the biggest draw of Matterport’s technology is its lifelike 3D imaging. Buyers can move through a property just as they would in real life, exploring each room from different angles. This ability to “walk” through a home at their own pace creates a much stronger connection to the space than photos and videos can.

Floor Plans, Dollhouse Views and Measurement Tools

The quicker you know a property’s layout, the quicker you’ll know whether or not you want to book a viewing. Matterport provides multiple ways to do so. Prospective buyers can view a dollhouse model, which gives a full 3D perspective of the entire home, or switch to floor plan mode for a more structured look at room dimensions. Better yet, built-in measurement tools allow users to check if their furniture will fit before that awkward moment of finding out their new sofa doesn’t fit in their new living room.

Virtual and Augmented Reality Integration

As VR and AR become more mainstream, they’re adding new layers of realism to property tours. With a VR headset, buyers can experience a home as if they were standing inside it. AR features also allow users to overlay furniture or design elements, helping them look at how a space could look with their personal touch.

View Properties Anytime Anywhere

One of the biggest advantages of virtual tours is convenience. Buyers no longer have to book in multiple in-person visits or rush to open houses (we know the stress). They can explore properties anytime, whether they’re on their lunch break, relaxing at home, or even in a different country. This flexibility is especially valuable for international buyers and those relocating from a different city or even country.

Buyer Expectations in 2025 and Beyond: Where Virtual Tours Are Headed

AR and VR have come on leaps and bounds over the last few years, and it’s only going to get better and more property businesses are going to use it.By 2025, virtual property tours will be more advanced, more interactive, and even more essential in the real estate industry.

Here’s what buyers will come to expect from their virtual home-viewing experiences in the near future

More Realistic, AI-Enhanced Virtual Tours

As tech improves, so will buyer expectations. They will want virtual tours that are as close to real life as possible. We can expect improvements in ultra-HD rendering, realistic lighting and AI-powered enhancements that make spaces look as true-to-life as possible. AI will also help refine virtual staging, allowing buyers to toggle between different furniture styles, colour schemes, or even renovation options.

Personalised Experiences with AI

Artificial intelligence has seen a recent boom over the last few years, and it’s showing no signs of slowing down. In the property space, AI will begin to play a bigger role in tailoring virtual tours to individual buyers. Just like streaming services recommend movies based on viewing habits, AI will analyse a buyer’s preferences and suggest properties that match their style, budget, and lifestyle needs. Additionally, guided virtual tours with AI-driven narration could highlight key features based on a buyer’s interests, making the experience more engaging.

Using Augmented Reality for Customisation

AR is already allowing buyers to play and interact with a property’s surroundings, so we can expect more of this but in more detail going forward. AR will allow users to change wall colours, swap out flooring, and place their own furniture inside a home, all from their phone or VR headset. This kind of customisation will make it easier for buyers to visualise a home’s potential before stepping inside.

Greater Focus on Sustainability and Remote Buying

With more people prioritising eco-friendly living, virtual tours will likely include features that highlight a home’s sustainability, such as solar panels, energy-efficient appliances, and smart home integrations. Additionally, as long as remote work remains popular, long-distance home buying will become even more common, making high-quality virtual tours essential for buyers who can’t visit in person.

What This Means for Real Estate in 2025

The days of basic online listings are over – buyers in 2025 will expect an immersive and interactive experience when viewing homes. Real estate agents and sellers who embrace these advancements will have a competitive edge, while buyers will benefit from more confidence, convenience, and control in their home-buying journey.

Conclusion

Matterport has transformed virtual property tours, making them more immersive, interactive, and accessible. Buyers today expect high-quality 3D walkthroughs, but throughout 2025, they’ll demand even more – AI-driven personalisation and AR customisation that makes them feel like they’re actually in the property.

As real estate technology evolves, property sellers who embrace these innovations will attract more buyers, and buyers will enjoy a smoother, more informed purchasing journey.

Take a look at our Virtual Reality Projects here.

Summary: Why VR Training is Transforming Employee Development Across Industries

VR training immerses employees in realistic, risk-free environments, enabling hands-on practice and better decision-making

It enhances retention, with learners 4x faster and more emotionally connected than with traditional methods, according to studies

Cost-effective over time, VR reduces recurring expenses like travel, venue hire, and instructor fees after initial setup

Experiential learning allows employees to safely train in high-risk scenarios, benefiting industries like construction and healthcare

VR ensures consistent training quality across locations, supporting remote and hybrid workforces

Affordable and scalable VR solutions are making this technology accessible to businesses of all sizes