First Quadrant – 3D Animation of a Modern Architecture
First Quadrant’s 3D animation highlights its contemporary design, lush landscaping, and premium finishes. Featuring semi-transparent ‘ghost’ buildings for context, the animation showcases materials like Opaque Slate and Cloudy Silver, with luxury elements such as Teslas. Cinematic camera paths create a visually captivating marketing tool.
The Client
First Quadrant Properties is a luxury property developer specialising in high-end residential and commercial projects across Australia. Known for its innovative designs and commitment to quality, the company creates bespoke developments that enhance urban landscapes. Each project blends modern architecture with functionality, delivering premium spaces that reflect the character of their location.
The Challenge
Development in NSW. The goal was to create a visually compelling exterior animation that highlighted the project’s design, landscaping, and premium materials while integrating semi-transparent ‘ghost’ buildings to provide context without distraction. Ensuring a cinematic and unobstructed camera path was a key challenge, requiring careful adjustments to avoid trees or other elements blocking important views. Material accuracy was also critical, with custom brick finishes and luxury details needing precise representation.
Multiple drafts and feedback cycles were necessary to refine landscaping, scene composition, and camera movement. Additionally, environmental accuracy was a priority, integrating drone footage and Google Earth data for realistic placement. The project also required multiple deliverables, including an orbit-style animation, FBX files, and cinematic break shots, all within a timeline that aligned with client presentations. Balancing visual quality, technical precision, and efficient workflow was essential to ensuring the final animation set a new benchmark for real estate visualisation.
Our Solution
To bring First Quadrant Properties’ to life, a high-quality 3D animation was crafted, blending cinematic storytelling with technical precision. The animation seamlessly integrated semi-transparent ‘ghost’ buildings, providing context while maintaining focus on the new structures. A carefully planned camera path was refined to ensure unobstructed views, enhancing the visual flow and overall presentation. Material accuracy was achieved by meticulously recreating custom brick finishes and luxury elements, ensuring the final visuals reflected the project’s premium design.
Multiple feedback cycles were conducted to fine-tune landscaping, scene composition, and lighting, ensuring every detail met client expectations. Environmental accuracy was enhanced by incorporating drone footage and Google Earth data, achieving a realistic and contextually accurate placement of the development. The final deliverables included an orbit-style animation, FBX files for planning, and cinematic break shots, providing a comprehensive visual package tailored for client presentations. By leveraging advanced rendering in D5, the animation set a new benchmark for real estate visualisation, effectively showcasing the innovation and luxury of the Willoughby Road project.
Integrated semi-transparent ‘ghost’ buildings to provide context while keeping focus on the new development
Refined Refined camera paths to ensure unobstructed, cinematic views of key design elements
Accurately recreated custom brick finishes and luxury details for material precision
Incorporated drone footage and Google Earth data for realistic environmental placement
Conducted multiple feedback cycles to fine-tune landscaping, lighting, and scene composition
Delivered a comprehensive visual package, including an orbit-style animation, FBX files, and cinematic break shots
Project Team
Tim
Jenny 
Scott
Jamie
Client Testimonial
Chris, First QuadrantChris, First Quadrant
Amazing job 3D Walkabout! Outstanding 3D animation for the First Quadrant project, perfectly showcasing its design. We’re thrilled with the results and eager to collaborate again.
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