3D RENDERING 3D SCANNING XR DEVELOPMENT

Lotus Product for PIER Marketing – Renders & Animation

3D animation and product renders for PIER Marketing’s Lotus panels, showcasing accurate materials, refined details, and polished visuals for website and marketing use.

 

The Client

PIER Marketing is a full-service marketing agency based in Mornington, Victoria. They help businesses grow through strategic branding, digital marketing, content creation, and design tailored to local and national audiences.

The Challenge

The project involved creating a full suite of high-quality product renders and a short animation for PIER Marketing’s Lotus panel range. Each variation required precise modelling, accurate materials, and consistent lighting across multiple sizes, colours, and configurations. As the renders were being prepared for an e-commerce integration, every detail, from feet and caster design to shadow lines and fabrics, needed to match real-world references exactly.

A major challenge was managing ongoing rounds of feedback while ensuring accuracy across dozens of deliverables. The team had to correct material inconsistencies, update background treatments, adjust lighting levels, and respond to evolving specifications as the client refined their requirements. Additional complexities included delivering transparent-background versions, supplying CAD files for multiple configurations, and ensuring all updates remained aligned with a tight marketing deadline.

Our Solution

My team streamlined the process by focusing on fast, accurate updates across all product variations. We refined the 3D models based on PIER’s reference photos, correcting feet details, caster shapes, frame edges, materials, and lighting to ensure each render matched the real product. Updated versions were delivered in batches so the client could review one set before we applied changes to the rest.

Once all visuals were approved, we supplied the final transparent-background renders and exported the required CAD files. The animation was also revised with corrected textures, brighter lighting, and updated product details. Close coordination between modelling, rendering, and project management helped us deliver polished assets quickly, even with multiple rounds of feedback and tight timelines.

Corrected all product details based on client-supplied reference images, including feet, casters, frame edges, and textures

Delivered updated render batches for review before applying changes across all product variations

Refined the animation with improved textures, lighting, and corrected product elements for a polished final output

Provided final renders in both background and transparent versions to support website integration

Adjusted lighting, background brightness, and material accuracy to ensure consistent visual quality

Updated and exported CAD files for each product model once visual approvals were confirmed

Project Team

JACK FLYNN

3D SCANNING OPERATOR (WA) - ‘MATTERJACK’
FACT FILE: Jack is our Perth-based 3D Scanning Operator at 3D Walkabout, bringing creativity, motivation, and a strong eye for detail to every project. With a background and passion in photography, videography, and the outdoors, he combines technical skill with a creative mindset to deliver high-quality visual results. Jack is known for his excellent time management, communication, and client relations skills, ensuring each scanning project runs smoothly from start to finish. With a solid understanding of editing software and post-production practices, he approaches his work with both precision and artistry.
EXPERTISE 8/10
CREATIVITY 8/10
TECH SKILLS 7/10
ARTISTIC FLAIR 9/10
LEADERSHIP 7/10

JOHN BAILEY

3D SCANNING OPERATOR (NSW) - ‘J-SCAN’
FACT FILE: John is a 3D Scanning Operator at 3D Walkabout, based in Sydney, with a decade of experience in 3D design, virtual reality production, and immersive environment creation. With a background as a 3D artist and researcher, John brings deep expertise in real-time 3D production, photogrammetry, and environment design using tools such as Unreal Engine, Unity, Autodesk Maya, Substance Painter, and Reality Capture. Before joining 3D Walkabout, John worked extensively in VR/XR development and teaching at UNSW. He holds a PhD in Virtual Reality Design from the University of New South Wales.
EXPERTISE 8/10
CREATIVITY 9/10
TECH SKILLS 7/10
ARTISTIC FLAIR 8/10
LEADERSHIP 7/10

NICK FREEMAN

3D SCANNING OPERATOR (QLD) - ‘FREESCANMAN’
FACT FILE: Nick Freeman is a 3D Scanning Operator at 3D Walkabout, based in Brisbane, with a strong background in drafting, 3D scanning, and commercial floor planning. With over a decade of experience in AutoCAD and Revit, Nick brings both technical precision and practical on-site expertise to every project. Before joining 3D Walkabout, Nick worked with leading firms such as Realserve, Aqualogical, and Enduraclad, where he honed his skills in 3D scanning, hydraulic and fire system drafting, and CNC programming.
EXPERTISE 8/10
CREATIVITY 8/10
TECH SKILLS 9/10
ARTISTIC FLAIR 7/10
LEADERSHIP 7/10

Client Testimonial

Georgia, PIER MarketingGeorgia, PIER MarketingGeorgia, PIER Marketing

The 3D product renders and animation for the Lotus range were exactly what we needed. The team were responsive with revisions, helped us work through the finer details, and delivered everything on a tight timeline, including final CAD files for our web build. It made the whole process smooth and gave us visuals we’re proud to share with our client

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