IOR Bunnings Station | 3D Animation for Architectural Visualisation
The Client
IOR is an Australian-owned fuel supplier supporting transport, aviation, resources, and agriculture sectors nationwide. With a strong depot and service station network, they combine reliable fuel supply with innovative management systems, making them a trusted partner for businesses across the country.
The Challenge
IOR engaged us to create a high-quality 3D animation to showcase a new Bunnings service station concept. The film needed to combine architectural accuracy with lifelike details, complete with vehicles, people interactions, branded screens, and smooth camera movements.
The main challenge was balancing constant client updates with technical precision. Re-branding to Bunnings standards, refining layouts, and syncing multiple UI displays required tight coordination. At the same time, realistic lighting, reflections, and materials had to remain consistent across day-to-dusk sequences. With heavy assets, long frame ranges, and multiple revisions, efficient render management and streamlined workflows were essential to deliver the polished result.
Our Solution
To meet the client’s expectations, the team implemented a structured and highly collaborative workflow. We worked closely with the architects and marketing team to refine every detail, from accurate site modeling and car animations to screen content integration. Iterative previews were shared regularly, ensuring client feedback was quickly addressed and incorporated.
Advanced rendering techniques were used to manage lighting, reflections, and textures across complex scenes, while specialized add-ons and optimized rendering pipelines helped handle the heavy assets efficiently. By maintaining consistent communication, applying precise brand updates, and leveraging technical expertise in animation and rendering, we were able to deliver a seamless and visually engaging 3D film that captured the service station’s functionality and customer experience.
Collaborated closely with architects and marketing teams to refine site details and storytelling
Incorporated accurate brand updates and visual elements to align with client guidelines
Delivered a seamless 3D film showcasing the service station’s design and customer experience
Applied advanced rendering techniques to perfect lighting, reflections, and textures
Used specialized add-ons and optimized pipelines to manage heavy 3D assets efficiently
Produced iterative previews to gather and apply client feedback quickly
Project Team

JACK FLYNN

JOHN BAILEY

NICK FREEMAN
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